Christian Book Trade; Facing four incontrovertible facts
We’ve had it much our own way for years. This fine trade of ours is full of great people called to the ministry of Christian literature. The 80’s and the 90’s were the heyday and we were able to build on the legacy of some wonderful pioneers of bookselling. I was honoured to know a number of them and my life is richer as a result. As a trade we now face a problem of demography as many colleagues face retirement, making it ever harder to pass the baton on in the light of these wider challenges.
During the late 90’s and early noughties, many of us worked hard to move ahead and build a better trade. Many might say it didn’t work and that it was predicated on a wrong premise. I don’t know but I do know that generally speaking the motives were right. The execution may have been sometimes clumsy but, in my opinion, many good but tired shops were given a new lease of life.
We face an uncertain future as a niche trade, both booksellers and publishers alike. Delivery channels are changing fast but spiritual content and Godly truth remains. People still deserve to hear the Word. How do we carry out our God-given calling in the context of these new realities?
Life will most certainly not return to how it was. We have to move on and change – fast.
It seems to me that there are four incontrovertible facts that we must openly recognise and begin to accept;
- The UK has become increasingly secularised and less open to Christian forms of spirituality
- Delivery methods and channels – but not content – are changing almost on a daily basis
- Consumers, and especially younger people, are not buying as many physical books as in the past
- The Christian book trade is undergoing a serious and prolonged period of retrenchment
The mission and calling of distributing the word of God in various formats continues. We urgently need to develop positive conversations to determine how best to respond. By way of encouragement, I fully recognise that there are a good number of shops around the country doing a superb job and working against the odds. May God bless each one. As I’ve written elsewhere, we must provide encouragement and help to each other and eschew condemnation and recrimination wherever possible.
When William Carey faced a complete wipe-out of years of translation work in India following a catastrophic warehouse fire, he wrote;
‘In one short evening the labours of years are consumed. How unsearchable are the ways of God. I had lately brought some things to the utmost perfection of which they seemed capable, and contemplated the missionary establishment with perhaps too much self-congratulation. The Lord has laid me low, that I may look more simply to him’.
Like Carey, perhaps I too have been guilty of ‘self-congratulation’.
Perhaps for all of us this really is the time to ‘look more simply to Him’?
We have a high calling; I don’t believe it has yet been rescinded.