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Book Trade – What Future for the Christian Book Trade?

August 12, 2013 2 comments

As I write, the fallout from the Kingsway – D. C. Cook distribution decision remains unclear. What is clear is that we are facing yet further consolidation within the distribution sector. Change is unsettling and disturbing and we should say a prayer for all those affected by it.

I benefitted much from reading Steve Mitchell’s (m.d. Authentic Media UK) closely argued seven-page monograph, What Future for the Christian Book Trade?, published as the lead article in the quarterly journal, Faith in Business (available online, £2).

I greatly admire Steve’s ability to look forward, assess future direction and consider those aspects of this trade that many of us would prefer to leave well alone – in short, to cause us to think. Melanie Carroll described the piece as ‘honest and insightful, and as such not without elements of controversy and pain for all elements of the trade’. Steve wrote it as ‘an academic article aimed at church and business leaders explaining the issues facing the Christian book trade’. 

I was particularly encouraged by Steve’s statement – cited twice in the text – that ‘the majority of books are still sold in a physical form from physical retailers’.  I was struck by his examination of the ‘disloyal consumer’ and the stark observation that ‘publishing is likely to see the cold wind that has blown through the retail world enter its domain’.

Yet the essence of the Gospel remains unchanged. Tom Wright in his New Testament for Everyone translates Romans 16:25-26 as,

Now to Him who is able to strengthen you according to my gospel, the proclamation of Jesus the Messiah, in accordance with the unveiling of the mystery kept hidden for long ages but now revealed and made known through the prophetic writings, according to the command of the eternal God, for the obedience of faith among all the nations‘.

Quite a task – and still this remains our mandate.

There remains compelling content for us to distribute, albeit in what are now differing and changed formats. What has been described as the historic Guttenburg to Google Revolution is playing out in our own lifetime. Parchments were then turned into printed books and these are morphing in shape and feel into digital content. Quite what all this means for us as a trade is still being worked through but I found Steve’s article to be an eloquent resume of these hugely important issues and highly commend it.

17th century MSS in St Peter's Church in Brooke, Rutland.

Seek first the Kingdom and …

Increasingly I have come to accept that spiritual insight stands worldly wisdom on its head.

The Bible says ‘God chooses the foolish things of the world to confound the wise and the weak things of the world to shame the strong’. How we hate this. It’s not very cool and gets little recognition from the secular movers and shakers. For our part, we chase after professionalism and eschew the amateur. We love to be seen as wise, hating to be foolish. I was brought up short by the sheer impact of this statement in Henri Nouwen’s book, In the Name of Jesus,

My own thinking about Christian leadership had been affected by the desire to be relevant, the desire for popularity, and the desire for power. Too often I looked at being relevant, popular and powerful as ingredients of an effective ministry. The truth, however, is that these are not vocations, but temptations’.

These truths are as important for us in business as they are within the Church. As a trade, we should be even more profoundly aware of them. All our business plans and strategies are of little significance in the light of the deeper principles of the Kingdom: ‘Seek first His Kingdom and all these things will be added to you‘. Other ministries and practices which we judge, sometimes harshly, as ineffectual may be, in the economy of God, quite the opposite. If they result in the spiritual turnaround of just one person, they will have been worthwhile.

In my experience, we tend unconsciously to turn this verse around and to do our adding up before any seeking of the Kingdom. Business culture and worldly practice rears its ugly head and takes us in another direction entirely and we think that our ways are the best ways – they are not. The wisdom of Scripture should be rediscovered for the way that we do business. I have a small plaque hanging in my office recording the words of a captain in one of the Roman legions, discovered in the Libyan Desert; ‘I have learnt and pondered this truth: there are in life but two things to be sought, love and power, and no-one has both’

All of this is far easier said than done, particularly in the inevitable pressures of the moment. We probably accept it in our hearts but our heads overrule the idea as naive, one which is unworkable in the day-to-day. In the end, God is left out and we then wonder why we flounder! Brennan Manning wrote in his book, A Glimpse of Jesus:

The glory of Christ lies in this … He has called forth disciples to come after him … they are ‘marginal’ people, not part of the scene, irrelevant to ‘the action’. In their ministry of quiet presence they do not need to win or compete. The world ignores them – but they are building the Kingdom of God on earth’.

Someone said to me recently: ‘We are where we are to do the work God has called us to do’. In this trade, this is so true. Calling is critical. It clarifies both purpose and direction.

Just how many Christian trade outlets are there?

This is the one question guaranteed to be discussed whenever book trade people get together. It’s a question with no simple answer because it depends on what you actually mean by ‘outlet’. It’s also compounded by issues of theology, inclusion (who’s in, who’s out) product type and definition.

The most accurate place to go for answers, however, is the UK Christian Bookshops Directory. This has been a labour of love over several years for webmaster, Phil Groom; to whom this trade is deeply indebted for what is a magnificent and free resource. I thought it would be fun to delve into the detail and pull out some of the facts from this archive.

The UKCBD County Index lists 462 Christian trade outlets including London (as at 30th June 2013).

The largest concentration of trade outlets is Yorkshire with 29 listed, followed by London 27, Kent 20, Devon 14, Glamorgan 14, Hampshire 13, Surrey 12, Sussex 12, Cambridgeshire 11, Somerset 11, West Midlands, 11 Dorset 10 and Lancashire with 10.

In terms of the UK regions; Scotland (including Highlands & Islands) has 43 outlets, Northern Ireland 25, Wales 37, Islands (CI, IOW, IOM) 5, Northern England 86, Central England 91, East Anglia 32, South West 42, South & South East 74 and London with 27.

Christian trade outlets exist in hospitals and café’s, in abbeys and cathedrals, in city missions and conference centres and in traditional denominational settings. One internet retailer is listed: Christian Bits, Haslemere and there are a number of chain booksellers on the list: Quench, St Andrews, Pauline Books & Media, Faith Mission Bookshops, CLC Bookshops and the Blythswood group.

One question is what proportion of these shops operate from church and cathedral premises rather than from the high street or market stalls. 42 of the shops listed here are within church premises, some of which are full-feature shops such as Origin, Woking, but some of which are probably more akin to large bookstalls. This raises the hoary old query of ‘when is a trade account really a trade account’.

The Cathedral and Church Shops Association has 120 members. However, only 29 Cathedral shops are listed on UKCBD, some of which are no doubt far more focused on souvenirs and gifts than on books, once again highlighting the debate in terms of what type of outlets should be included in our definition?  Part of the problem is the perceived (and perhaps actual) decline of the traditional High street Christian bookshop. Reports of such closures are seemingly constant and rumours circulate on a fairly regular basis of shops that are about to close.

The periodic Bookseller Association numbers bear out the brutal fact that bookshops are indeed closing at a rather alarming rate. However, what strikes one in reading though this data is that there is a great deal of creativity out there when it comes to making Christian resources available. Long may this be the case. Perhaps trying to categorise outlets in some way or other is counter-productive. Rather, maybe we should simply celebrate diversity and variety, recognising that so many areas actually do have Christian materials available, often in the most surprising of places.

Design used courtesy of Yeomans Marketing

In closing, let me hypothesise, using the data, in terms of the probable numbers of High street Christian resource centres. The best estimate seems to be around 300 shops trading as part of the traditional high street. Of these, possibly around 200 to 225 are doing the type of business which could ensure a sustainable future. Massive challenges face these shops, most obviously the internet and digital content, but not least the matter of demography as many of these owner/operators come up to their retirement without necessarily having any succession plan in place.

In terms of visibility, the trade no longer has a fully obvious High Street presence across the country. Christian resources are not as widely available as they once were. Sadly, there are entire cities now without any Christian on-street presence.  In my view and given this situation, digital activity on the part of Christian online retailers such as Eden Interactive or Christian Bits is to be welcomed if we are to continue to reach out to this nation with quality Christian material. The irony could be that Christian resources are actually more accessible now given the ubiquity of the internet, but that’s a debate for another time.

This article was written in early July for Together Magazine (August – September 2013)

Book Trade – Reconnecting with the Local Church

June 29, 2013 1 comment

In a previous post, I touched briefly on the tricky matter of church / retailer engagement. We return to it here to examine this important topic in more depth.

Many shops are struggling to communicate with their church leaders and ministers. An earlier church / retail compact has seemingly broken down as leaders shop around – usually online – driven by ‘best price’ owing to their Churches’ own financial constraints. Retail managers struggle to venture outside of their own premises due to low staffing levels or sometimes, unwillingness. And yet, somehow, retailers must be in touch with their core customer base – the Churches. 

St Olav Trust Bookshop, Chichester

Earlier this year, I oversaw a fairly small-scale Christian retailer survey, attempting to draw out the very real concerns that cause such difficulty in the area of contact with their local congregations. Here in order of priority are the main barriers given by retailers for failing to engage with their local church communities and ministers.

The number 1 reason cited in the survey was the Managers’ own lack of time and the overall busyness of their shop, followed closely by:

  • Low levels of staff cover and an over-reliance on volunteers
  • Lack of interest and support for the bookshop by their local churches
  • Ministers opting to order online for reasons of convenience and price
  • Stock limitations due to differences in theology across the denominations
  • Churches going direct to suppliers owing to better terms on offer
  • Ministers and leaders themselves too busy to visit their local shop
  • A fear of the unknown – the concern of how best to approach a church leader

Do any of these reasons resonate with you? If so, how can you manage this aspect of trade more positively? One thing is certain; we must not sit back, throw up our hands in despair or give up. Other retailers’ experience shows that, whilst it is clearly hard work, it is still possible to build good business links with local churches.

35 years ago, when I first started in bookselling, support for their local Christian bookshop by the surrounding churches was unquestioned. It was a given. The churches themselves saw the bookshop as the partner in their own local mission. Support was therefore an imperative. The success of my then small community shop in rural Gloucestershire was largely down to the custom generated by their weekly bookstalls and regular bulk sales.

I was hugely favoured from the beginning by that indomitable champion of the Church Bookstall, Beryl Goodland at the local Baptist Church in Gorsley.  Lion Publishing was just getting underway and Beryl was at the heart of the book scene at that time. I’m quite sure that without her dogged support for me personally and for the shop, it would not have enjoyed the kick-start that it did. This then-large congregation was the closest I think I ever got to working with a mega-church! Beryl was the best advocate anyone could have had for selling books via the Church. I realise now just how fortunate we were to have had such impressive support.

This point underlines the importance of having a ‘Champion’ on board in each church for your shop, and in most cases it’s usually not the minister. One key is to seek out and identify those champions in each congregation and start to work with them. Keep close to them, make them feel special and ensure you look after them well.

Church support for the local bookshop is no longer as clear cut as it once was. Churches themselves are struggling and having to shop around for best value. Ministers and leaders are pushed for time and can no longer provide the link and support that is the lifeblood of the local shop. Bookshop staff have themselves lost out by not always realising just how much the scene has changed – and they have largely failed to change with it. Many of us appear to have lost the art, desire and capability to get out into the community to network and connect with churches. Times have indeed changed and the church / shop compact as described above is no longer in place … or is it?

Some would argue that the link is most certainly still there but that it’s just different. Partly it’s down to education – on both sides. Churches need to be helped to understand and value their local resource centre and shops need to understand the new market reality and the very real pressures on church leaders. Partly it’s down to societal change; 30 years ago the internet did not exist and mail order was a poor second option to the shop. Churches themselves valued books and resources in a way that they perhaps do not now. Leaders would recommend books during their sermons and from the pulpit, far more often than appears to be the case nowadays. Are Christians reading as much anyway and how do churches decide what is best for them to study in a time of so many competing voices? Many congregations now have access to the technology and the wherewithal to produce their own materials, thus bypassing both publishers and booksellers. This change has particularly impacted and disrupted the daily reading notes and home group study market.

Rather than bemoaning the situation, retailers have to change. We simply must become more proactive in making contact with local ministries. New ways of engaging with local congregations must be found in order to introduce resources into their spiritual lives. It remains a truism that personal recommendation continues to be the single best way of selling a book to a customer – and in this case to a whole church.

Happily, there are a number of exciting initiatives taking place around the country that do just that. It takes effort, time and, I suspect, will demand ever more change to the way the shop is both staffed and operated.

Nigel Cope of the Christian Book Centre in Preston, quoted in the preview issue of Together magazine, estimated that around 12% of his business now came from outside of the shop. His one single piece of advice was “Don’t wait for people to come into your shop, go out and find them and serve them where they are“. Nationally, CLC Bookshops are more and more committed to running external events and have ramped up their own activity in this area recently.

Birmingham City Centre - The Bull Ring

I recently spent time with Bob and Sandie Clark at the Christian Resource Centre in Eastbourne, runners up in this year’s ‘Small Independent Retailer of the Year’ award. In the two years the Clarks have been involved, the business has been turned around and turnover is slowly on the rise, largely due to a stated policy of spending time with ministers outside of the shop. Bob, an experienced and seasoned publisher’s representative, is specifically tasked with building up these external relationships – and clearly has the skill-set to do this extremely well.

CRC is part of Churches Together in Eastbourne but when the Clarkes commenced in 2011, there were active relationships with just two churches. Bob diarises each Thursday for networking with church leaders, fitting in five to six visits during the day. Using his earlier repping model, he views his role as relating, as well as selling, to churches.

The Book Box Scheme is CRC’s main promotional thrust. This scheme is based on one pioneered by Pam Brittle at Choice Words, Newton Abbot. Book boxes are supplied lidded and the selected product is all provided on a see-safe basis. Some boxes are brought back to CRC by the church for resupply; others, Bob will replenish himself on a subsequent visit. CRC now have around 18 churches in the scheme – and it’s growing – with the goal to reach 50 boxes by this Christmas.

They also operate the Big Church Read introducing one title per month to each of their partner churches. These schemes work via a Church Champion and not through the minister or leader, although permission is always sought first. Making the contacts and building relationships takes up a good deal of Bob’s time and he says that it still remains a challenge and a struggle to get support from the local church community.

Christian Resource Centre, Eastbourne

So what are the main keys to success in engaging with churches?

(1) Tenacity, patience and perseverance – plus a solid and workable game plan!

(2) Finding a local ‘resource champion’ in each congregation to work with you. Make sure you get the minister’s agreement first but accept that it may not make sense to work solely with the minister as he may wish to delegate the role to someone you both trust.

(3) Network – network – network. If necessary, alter the way you operate the shop in order to find the time to do so. For example, would shutting the shop for one day or one morning or an afternoon a week or month bring more benefit to your trade than simply staying open on an otherwise dead day?

(4) Research your locality thoroughly and recommend relevant resources to your constituency in a positive, pleasant and non-demanding way.

(5) Help your local ministers to keep up to date with what’s new and what’s selling in the wider overall context. So many leaders are notoriously out of date in their own reading and book / resource knowledge.

(6) And please … do not use the lack of time or staff as an excuse to do nothing. That way you may be sleep-walking to disaster. Find a way. Be creative. The local churches do not owe you a living – you still have to work for it!

We’d love to hear from you on this subject. Send in your own thoughts and the practical ways in which you have sought to address this area of your work. We’ll then share your wisdom with others through the pages of Together. May God bless you in all aspects of your shop’s ministry.

This article was written in mid May 2013 for Together Magazine (June – July 2013)

Book Trade – Photo Report from the CLC UK Conference 2013

June 1, 2013 1 comment

Around 60 CLC workers from the UK bookshops and Alresford wholesale warehouse came together in mid May for three days of spiritual refreshment and ministry planning. 

Eddie Olliffe leading a morning session at High Leigh

Conference was addressed by Carlos Cunha of CLC Portugal; an inspirational and passionate retailer switched on to social media and in connecting with his local community.

Carlos Cunha of CLC Portugal

#Holymoments CLC met against a backdrop of serious economic pressures but when the pressure is on, reliance of God becomes more apparent. There was a wonderful sense of the Spirit of God in the place, the presence of God was so evident and prayer permeated the conference. This tone was set by each of the speakers and there was a real sense of unity and missional purpose.

Neil Wardrope, International Director of CLC

#Faithstories A strong feature of the conference were the international reports from Portugal, Austria, Spain, Canada, the Caribbean, Bolivia, Colombia, Indonesia, the Philippines, PNG, Swaziland, Liberia, Kenya, the UK … and more; Challenging and inspirational when you hear how others struggle, often against extraordinary odds to get the message out. In particular, Sierra Leone where the CLC shop reopened after many years of conflict and, Liberia with a return to Monrovia after 15 years of war.

Break out session for coffee

The main speaker was former CLC and WEC missionary, Patrick McElligott, author of ‘On Giants’ Shoulders’ His ministry was practical, funny, powerful but winsome. He called for ‘a sustaining vision in our work, to look up and see the Glory of God and not to look down and see the problem’William Mackenzie of CFP closed the conference with the text; ‘Underneath are the everlasting arms‘ (Deut 33), reminding us all that this was true ‘whatever our circumstances’.

William Mackenzie of CFP

As I left, I mulled over in my mind; just what drives CLC? I’ve concluded that it’s a blend of faith, prayer, committed people, a mission purpose plus a love for God and a clear calling. To be at this conference was a humbling experience.

Amanda Lutes of CLC

CLC’s is an important ministry which is facing the reality of change courageously and creatively. It recognises that its ministry is in no way finished as its takes steps to shift its focus from simply selling books to distributing life changing content around the world.

Reflection: 10 Keys to a Healthy Soul

Hints for Soul Care for those in Ministry, Leadership, Management or Business:

An antidote for the toxicity of life by building a lifestyle comprising winsome spirituality and a healthy soul

Street art in Singapore

10 Keys to a Healthy Soul:

1. FAITH – not Fear. Trusting God implicitly. Something joyful. Something positive. This is the antidote to Worry.

2. CALLING – a vocation, a clear knowledge, a purpose. Knowing. This is the antidote to Questioning.

3. PRESENCE – a sense, a consciousness, a practice. A daily occurrence. This is the antidote to Loneliness.

4. DEPENDENCY – Vulnerability, not independence. Not always knowing. This is the antidote to Strategising.

5. WAITING – on God. Friendship with God. No rushing. Inner peace. This is the antidote to Tension and Stress.

6. LISTENING – A quiet whisper in my spirit. A clear witness in my soul. This is the antidote to Uncertainty.

7. QUIETNESS – Silence. Switching off. Peace. A digital detox. This is the antidote to Societal noise.

8. SPACE – Breathe. Rest. Pray. In openness. Experiencing wonder. This is the antidote to Insignificance.

9. GLORY - Seeing God.  Knowing Him. The Shekinah. That sense. A glimpse. This is the antidote to Drudgery.

10. WORSHIP – The ultimate. This is the Chief end of Man. Being caught up. This is the antidote to Self-interest.

These thoughts were originally written and posted on Twitter during May 2013.

Reflection: Thoughts on Faith, Trust – and Worry

April 23, 2013 Leave a comment

God often turns up unexpectedly. The God of surprises delights us by turning events in our favour. If God is for me, who can be against me?

Relax, listen, pray, breathe. Security and planning are the antithesis of faith and trust. Put yourself in God’s hands – and be surprised.

Santorini, Greece

In life, faith is required – and trust. It’s possible to ‘secure’ God out of your life. If you do this, you may miss His quiet intervention.

Today – live just for today. Worry can be all consuming and is ultimately pointless. Not for nothing does the Bible tell us not to worry.

Faith and trust can result in surprises. These would not be possible if you are constantly worrying – and leaving God out of the picture.

Trust in God’s word – not in the word of those in the world. I’d far rather rely on the Divine certainty than on human plans and promises.

Looking back, I regret not listening more frequently to God – and less to people. But it’s never too late and I’m catching up. You can too!

Get to the end of yourself and your plans. Allow God to intervene. He will surprise you. He intervenes when it seems we have nothing left.

If you keep everything beyond the risk of requiring faith, you may never experience His intervention. God will come to you in the moment.

These thoughts were originally written and posted on Twitter during April 2013.

Christian Book Trade – CLC Bookshop, London: a photo update

February 13, 2013 5 comments

Today I visited the CLC Bookshop in Ave Maria Lane, London, adjacent to St Paul’s Cathedral and just off Ludgate Hill. The shop moved here from much bigger premises on Holborn Viaduct in August 2011.

CLC Bookshop, Ave Maria Lane, London

CLC Bookshop London

CLC London is now the largest Evangelical bookshop in England and is run by CLC, an interdenominational Christian charity, now operating in 58 countries with 180+ bookshops around the world. CLC began its work in Colchester in 1941 and its London presence has been in this area of the capital since the first shop opened on Ludgate Hill in 1946, just after World War 2 ended.

Interior, CLC Bookshop, London

The nearest tube station is St Paul’s (Central Line) and from there it’s literally a five minute walk through Paternoster Square across to the shop. Pater Noster (Latin) means ‘Our Father’. The Square lies near the top of Ludgate Hill, the highest part of the City of London.

Paternoster Square, London

This area – originally Paternoster Row – resonates with the history of publishing houses and booksellers as, in the 1940’s; this was the centre of the British publishing trade. In December 1940, the entire area was devastated during the London Blitz – but miraculously St Paul’s Cathedral was saved. An estimated 5 million printed books were lost in the ferocious fires caused by the bombing.

2013_02130027

Emerging from Paternoster Square into Ave Maria Lane (I love the name of this street given the theological predisposition of CLC!), the first building you see is a well-lit and well-signed modern bookshop  - but leaving no-one in any doubt that this is a ‘Christian bookshop’.

Central City of London location - CLC Bookshop

I still mourn the closure of the Scripture Union / Wesley Own shop in London’s West End at Wigmore Street. As the book market changes and the European recession continues to bite, bookselling in our towns and cities is changing markedly and the world of Christian bookselling is no different.

Interior, CLC London

I applaud the efforts of Manager Petra Nemansky and the CLC team who are doing such a sterling job in increasingly difficult times. I hope that the shop will go from strength to strength as the very last thing that London needs is the demise of yet another well located Christian bookshop.

Well stocked Children's Dept, CLC

Please pray for the important ministry of this shop, only a stone’s throw away from the buildings of the London Stock Exchange and if you’re in London, especially if you are anywhere near St Paul’s Cathedral, please do visit the shop – you will not be disappointed.

Extensive range of Bibles at CLC London

Procession to St Paul's Cathedral - directly outside CLC London

CLC Bookshop London

 

Review – These 25 Books have shaped my spiritual life …

November 12, 2012 3 comments

Over the years I have built up quite an extensive library. Occasionally I’m informed of a potential clear-out coming my way but the threat has yet to materialise! However, if I did have to select my top 25 titles, which books would be the most important for me to keep? 

I’ve thought long and hard and here is that list – these are the books which have fed my soul, impressed my spirit and directed my life as opposed to simply informing my theology.

The main 10 – in order of priority

Celebration of Discipline               Richard Foster                Hodder 

Return of the Prodigal Son           Henri Nouwen                 DLT 

The Wonder of Worship               David McKee                     Faith Mission 

Enjoying Intimacy with God         Oswald Sanders             Moody Press 

Border Lands                               David Adam                      SPCK

In the Name of Jesus                   Henri Nouwen                  DLT

Awake my Heart                            J. Sidlow Baxter               MMS

The Glory Man – Billy Bray            Cyril Davey                      Hodder 

An Unfading Vision                         Edward England               Hodder 

Literature Evangelism                    George Verwer                 Authentic

Those next in significance

Unlocking the Bible                         David Pawson                    HarperCollins

Dynamics of Spiritual Life              Richard Lovelace             Paternoster

Knowing God                                     James Packer                   Hodder

The Church on the Way                 Jack Hayford                      Chosen Books

Wisdom                                               Larry Lee                          Highland

The Life God Blesses                      Gordon MacDonald          Word Books

Circle of Love                                     Anne Persson                    BRF

Ruthless Trust                                   Brennan Manning            SPCK

A Glimpse of Jesus                          Brennan Manning            SPCK

Soul Survivor                                     Philip Yancey                   Hodder

Those too hard to leave out!

Finding Sanctuary                         Christopher Jamison       Orion

Purpose Driven Life                        Rick Warren                        Zondervan

Walking the Edges                          David Adam                        SPCK

Epiphanies of the Ordinary            Charlie Cleverley              Hodder

Soulful Spirituality                            David Benner                     Baker

If you were hoping to find here a Guide to the 25 Essential Spiritual Classics, that book has already been written (25 Books Every Christian Should Read : Harper One : 2011) and is in itself highly recommended. It contains all the major Christian writers from past centuries and has been put together by a specially selected group of advisors by Renovare.

As a personal exercise, why not post here which books are important to you?  What titles would your own list include?

 

Christian Book Trade – It’s time to change the mood music

October 29, 2012 2 comments

Last week the UK came out of recession and into growth, albeit at just 1%. The naysayers feel that we may well slip back again but hey, for the moment even the media is upbeat about the economy.

For me, this underlined how important the mood music is to how we feel about our lives. For as long as I can remember, the Christian book trade has always ‘been getting worse’! We seem to believe that things are ‘not as good as last year’ or ‘sales are not what they used to be’. Now it’s possible that this could all be true but it could also be that we are creating (and believing) our own negative PR and adding to our own gloom. No-one likes to be around gloomy people – or patronise gloomy retailers. Or for that matter read gloomy blogs!

It really is time to change the mood music in this trade. Someone else said last week, ‘This is the new normal, get used to it’. Change is here to stay; trade structures and loyalties are shifting before our very eyes and the way people shop has already altered – just look at the recent Argos announcement.

I’ve toyed with the idea of starting a new Facebook group dedicated to the sharing of useful retail tips – and maybe I will do just that. Somehow we must ramp up our effectiveness for the sake of the business and the ministry. There are some things out there that we simply cannot change but we do not have to cower as victims. The Gospel demands that we live our lives with joy, optimism and hope; how much more so when we are in this particular trade.

So how to move on?  Well, we have to accept that, for starters, it’s not all bad. This has definitely become the day of the Indy bookshop, no question. Chains no longer work for all the reasons we know so well. There are many new, vibrant entrants to the trade. This is bringing in new – and hopefully younger – blood, and better ideas with different ways of doing things.

Actually, despite appearances sometimes to the contrary, publishers and suppliers still need the whole retail piece to make their own numbers work. I would hazard a guess that for most product originators, retail still represents c. 55% (maybe more) of their turnover. The balance of power within the industry has substantially altered in recent years; retailers’ are better off, suppliers less so (I know to some of you it doesn’t always feel that way). There is still way too much product out there so retailers can and should use their buying power to favour some suppliers over others – and therefore certain product lines over others. You just cannot buy or stock everything you are offered!

What action can retailers take – practically – to avoid falling sales? Let me sketch out some of the more obvious ways here. Feel free to offer your own as a comment and let’s start a conversation.

Here are my top two observations and recommendations which I believe can quickly impact your sales for the better. You may have to readjust your timetable and your shop to carry these out:

  1.  Re-engage with your local churches and church leaders – but make friends with them first. Even the best of shops can do better in this area. What prevents you from getting out there?
  2. Increase the amount of space given to Children’s books – ramp up your range – stats prove that this is the ONE area in publishing that continues to thrive despite the ongoing shift to digital.

Try these other top tips: 

  1. Become known locally for doing great deals – be flexible – match online prices if you have to. Join the fight-back against the online competition. Badger suppliers into helping with margin. Take a lower margin if you really have to as ‘less margin is better than no margin’.
  2. Stats prove that it’s wise to trade upmarket with card and gift – avoid tat, embrace quality.
  3. Make more use of staff and personal recommendations when speaking with customers.
  4. Keep stock looking fresh. Return stock wherever possible; mark-down stock, dump old stock. Take extreme care with stock levels. Buy wisely. Buy tight. Make sure stock works for YOU.
  5. Engage in positive PR – let your customers know what’s new and what’s happening.  Use social media – Twitter, Facebook and LinkedIn - and make yourself heard in your own locality. Build community. Build links. Do visits. Share ideas. Above all, realise that you are not alone in this trade. Use the Facebook CABP group and get help and advice from others online.
  6. Keep up with digital developments – sign up to KOBO, HIVE and others as yet unknown!
  7. Stay positive and avoid the ‘numbers’ game (bigger, better, more). Be proud of your own calling and work.
  8.  Pray constantly – on your own, with your trustees, with your staff and with your customers.

Maybe together – and ever so slowly – we can change the mood music? Together we should strive to build a vibrant trade sector where we feel proud to be known as Christian retailers. Eschew any perceived downward spiral and stay positive. Don’t despair. Don’t lose heart.

If you really have had enough of the trade, then perhaps you should call it a day because life is too short to be gloomy!

Christian Book Trade – I remain fully persuaded …

October 8, 2012 Leave a comment

After all these years, I remain fully persuaded of the potent impact of Christian writing and spiritual content, influencing lives for the better around the world. both in print and digitally.

The message of hope remains key. The delivery mechanism doesn’t really matter. In some parts of the world print remains dominant. In others, digital is in the ascendancy.

The outcome for the Gospel is what’s important, which is why content is key.

One of the keys to this ministry that we have not always recognised is the work of the Holy Spirit in using content to supernaturally touch people’s lives.

I am more aware than ever now of that aspect of our work. It is God who does the work, not us – although He is pleased to use us too.

‘These are written that you may believe that Jesus is the Christ, the son of God, and that by believing you may have life in His name’.  The Gospel of John 20:30

Photography – The Life of Christ, Wintershall Estate, Surrey, UK

September 13, 2012 Leave a comment

A photo record of the annual open-air passion play of the Life of Christ held at the Wintershall Estate near Guildford in Surrey.

‘More than a play, it’s an experience not to be missed’.  Having now seen the 3-act play twice, I totally agree.

The play was written and adapted from the Bible by Peter Hutley, owner of the Wintershall Estate.

ACT 1 – The Nativity and Childhood of Jesus

ACT 2 – The Ministry of Jesus

ACT 3 – The Passion and Ascension of Christ

CWR has produced a DVD, ‘Jesus -The Wounded Healer’, suitable for Church study groups at Lent and shot on location at the Wintershall Estate, courtesy of Peter Hutley.

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