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Book Trade; eBook Sales – One UK Publisher’s figures revealed

December 17, 2010 6 comments

At last, some eBook sales figures to help make sense of what’s going on in a confusing publishing market!

Today, in an intriguing report, The Bookseller quoted Tim Hely-Hutchinson, Group CEO of giant Publisher, Hachette UK, owner of Hodder Headline as saying that ‘eBooks now accounted for 5% of Hachette’s total sales in the fourth quarter (of 2010)’.

Other fascinating facts revealed by The Bookseller;

  • USA eBook sales have been tripling year on year, from 1% of total sales in 2008 to 9% this year.
  • Hachette claim to have a 22% share of e-book sales, ‘outperforming our market leading 15.5% share in print books’.
  • Hachette will have 15,000 titles available as e-books by 2012, up from 5,000 now. This would account for 10% of sales.
  • Hachette has made major investments this year in order to respond to digital change including ‘Biblio3, an operating system for managing print and digital books from pre-acquisition to publication, a digital asset management system to store and distribute all digital files and a new web system for internal and author websites’.
  • Google’s planned move into e-books next year “might be another game-changer

Buzzle.com published an estimate this month from IT analyst’s Gartner predicting the number of eBook reader sales in 2011. Fascinating stuff, here’s a taste of their report;

‘The global sale of electronic eBook readers will reach up to 6.6 million units by the end of 2010. This will be a stupendous 79.3% rise from the earlier sales figures of 2009, which saw a sale of 3.6 million units worldwide’.

North America has recorded the greatest number of eBook reader sales in 2010, with a share of 4 million units.

Competition in the eBook reader sector is heating up by the day – Amazon’s Kindle, Barnes & Noble’s Nook, Sony’s eBook Reader and Apple’s iPad.

 ‘If demand continues to rise at this rate globally, we can expect the global eBook reader sales to reach the 11 million mark in 2011’.

So game-on, I feel.  There’s no going back now. This Christmas will almost certainly see an increase in the number of eReaders – the Kindle apparently has the largest market share and then there’s that iPad – boosting eBook sales even further.

There are still an awful lot of printed books being sold! It’s not quite reached a tipping point – yet!

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