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Posts Tagged ‘Amazon’

Review – Latest Spirituality Titles: 10 to Watch – Summer 2015

Here is a personal selection of my top ten ‘to watch’ Christian titles from the many hundreds published in the current sales period:

BLESSING 

To ‘bless’ someone is spiritually powerful, but what does it actually signify? In this accessible paperback (part of the Faith Going Deeper series), Andrew Davison lays out a comprehensive framework covering the theology and practicalities of Blessing. Superb – I loved it – if with a rather unimaginative jacket!

Blessing (2)

DEEP CALLS TO DEEP – SPIRITUAL FORMATION IN THE HARD PLACES OF LIFE

Tony Horsfall is a past speaker at CRT, and an accomplished leader of spiritual retreats. This new book of reflections is based on the Jewish Psalms, and of particular help to anyone going through difficult times. It’s also a book for group use, with material and questions designed for this purpose.

Deep calls to Deep

DELIGHTED IN GOD: GEORGE MULLER

Roger Steer’s biography of Muller is a classic. Published again as part of CFP’s HistoryMakers series, this book recounts the amazing story of this Victorian Christian who built five large orphanages in Bristol, relying on the scriptural principle of faith to raise the necessary funds.  A ‘must-read’.

George Muller

THE GOOD SHEPHERD: A THOUSAND YEAR JOURNEY FROM PSALM 23 TO THE NEW TESTAMENT

Magisterial – the only word to describe Kenneth Bailey’s books. Now this very welcome addition. Bailey writes in a unique way looking at scripture through Middle Eastern eyes. He’s one of those few authors who, in whatever they write, are always worth reading. Simply wonderful. I loved it.

good shepherd

HILDA OF WHITBY – A SPIRITUALITY FOR NOW

The North Yorkshire fishing port of Whitby rates as one of my favourite UK places. I’ve long been fascinated by the haunting ruins of its vast cliff-top Abbey. Nearly 1400 years ago, St Hilda, a Celtic nun, established the northern centre of Christianity here. This is Hilda’s inspiring story, expertly told and a pleasure to read.

Hilda of Whitby

JESUS WITHOUT BORDERS

I enjoyed this book although it’s terribly American.  However, that’s the point. This is a collection of travel stories as the author journeys from the USA Bible belt to a dozen different countries, looking at Church life and meeting with Christians. The chapter on his visit to England will make you smile!

Jesus without Borders

POPE FRANCIS: THE AUTHORISED BIOGRAPHY

Jorge Bergoglio or Pope Francis has been in office for two years. The only authorised biography to date, this book fleshes out the man and his ministry in a series of revealing conversations. Written by two journalists, it provides a clear and comprehensive picture of this most unconventional of Popes.

Pope Francis

THE THIRD TARGET

Written by a New York Times best-selling author, and in the style of Spooks and Homeland, this novel pushes all the buttons for a gripping read. Highly topical; ISIS, Al Qaeda, Israel, America and Syria are all in the story. There is not that much fiction on our shelves that appeals to men, but this is one such novel that can be recommended with confidence.

978-1-4964-0531-9

THE THOMAS THE TANK ENGINE MAN

2015 marks the 70th anniversary of TTTE. Who doesn’t love these stories and who cannot recite the names of most of the engines? Yet we know a lot less about Thomas’s creator, Reverend W Awdry. Here Brian Sibley, the best-selling biographer of C.S. Lewis, unlocks Awdry; train enthusiast, storyteller, family man, eccentric, pacifist and pastor.

TTTEM lion

WHERE IS GOD AT WORK?

Has the Church given the world of work short shrift over the years? This book explores the importance, indeed the imperative, of taking your faith to work with you. The author, an ordained C of E priest, is also a tax specialist in a major corporation. He reflects on the challenges and opportunities provided to Christians by their working environment. Innovative and practical.

Where is God

Metadata for these titles: Author ISBN
Blessing (Faith Going Deeper) Andrew Davison 978-1-84825-642-2
Deep Calls to Deep Tony Horsfall 978-1-84101-731-0
George Muller: Delighted in God Roger Steer 978-1-84550-120-4
Hilda of Whitby: A Spirituality for Now Ray Simpson 978-1-84101-728-0
Jesus without Borders Chad Gibbs 978-0-310-32554-3
Pope Francis: The Authorised Biography Rubin / Ambrogetti 978-1-444-75251-9
The Good Shepherd: from Psalm 23 to NT Kenneth Bailey 978-0-281-07350-4
The Third Target Joel C. Rosenberg 978-1-4964-0531-9
The Thomas the Tank Engine Man Brian Sibley 978-0-7459-7027-1
Where is God at Work? William Morris 978-0-85721-628-1

This article was written in March for publication in Together Magazine (May to June 2015).

These titles can be purchased via any good Bookshop or from clcbookshops.com

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Book Trade – ICRS, American Christian Publishing and UK Distribution

June 29, 2014 2 comments

A view from CBA’s International Christian Retail Show 2014 in Atlanta, Georgia … Evangelical Christian publishing in the USA is clearly not in great shape …

After a gap of well over 10 years, I returned to what I knew as CBA, now called ICRS, and was shocked by what I found. This was the 65th anniversary of the show but it’s a shadow of its former self. The rump of an industry that once covered several exhibition halls rivalling the Frankfurt and London book fairs, is now reduced to a few aisles in a single hall easily covered in one day.

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To me, the booths were smaller, the visitor numbers lower, the aisles seemed quiet and the delegate ‘buzz’ felt decidedly restrained. However, products did appear a little less ‘trashy’; perhaps suppliers are more focused as a result of the downturn.

ICRS Atlants 2015

Such major industry shrinkage is salutary.  Publishers Weekly reported this year’s attendance as ‘flat’ with 3,722 delegates (against 3,739 in 2013), 1,520 of whom are classed as ‘Buyers’. To put this year into context; at CBA’s 50th anniversary only 15 years ago, there were over 15,000 attendees!

ICRS 2015

What has happened since the heyday of CBA in the late 90’s, when the turnover of American Christian publishers hit $3bn?

Well, for one thing, the States are now a vastly different place to that of even five years ago. Evangelical churches are haemorrhaging numbers especially from its younger demographic. Churches are extremely exercised by how many young people are leaving. Barna Research suggests that 61% of ‘once churched-youth’ are now ‘spiritually disengaged’.  Politically, evangelicalism is not the force it once was (for good or ill, depending on your point of view), and as Philip Yancey observes in his forthcoming book, ‘Vanishing Grace’, American evangelical Christianity find itself on the back foot culturally.

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The largest Christian product market in the world is clearly struggling to make the numbers work. This year ICRS was held in Atlanta, and next year in Orlando, Florida (28 June 28 – 1 July 2015). But where then? Those close to the decision-makers predict a much reduced fair with a smaller and possibly more relational format. A reinvention along the lines of the UK’s CRT event would seem sensible.

The plus point is that ICRS presents a really good networking opportunity and continues to work for the international community. I counted well over 20 Brits present in Atlanta and there were a good number of other nations represented. The weather’s better as well!

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Several US houses were celebrating their own special anniversaries this year:

Baker Publishing Group; 75 years, Send the Light Distribution; 40 years, Harvest House; 40 years and Gospel Light; 80 years.

American Christian Publishing and UK Distribution

One publisher told me the talking point of the convention was the distribution situation in the UK.  US Christian publishers are in a state of considerable flux following the recent  upheavals in the UK, with the demise first of STL and more recently of TMD. Distribution infrastructure is therefore hugely reduced, and many US publishers currently find themselves without a home.

Those left – IVP, CLC, Marston, Norwich and JTD – have only so much capacity and the days of easily finding a UK distribution partner are gone. This is a disrupted market and likely to remain so for a while. What to do?  Ingram and Send The Light Distribution have been a good ‘second string’ for UK retailers for some time. This solution is likely to develop further, pulling in an even wider range of shops. However, for US publishers this is not the best solution, as it does little to satisfy their very real demand for wider title visibility and full range availability.

In the UK, distributors and wholesalers are still scrambling to cope with the continuing disruption caused by TMD’s closure. It’s unrealistic to take out around £2-3m of USA turnover from the supply chain and expect everything to sort itself out in a few weeks! In my view, the current situation has a long way to run, and it could be well past Christmas before anything remotely resembling stability returns. I sense that this approaching autumn sales period will be very challenging indeed. I further suspect that some well known American names will not actually find a home in the UK.

This market has changed so much in such a short space of time. However, let’s not kid ourselves as even in the TMD days, too much imported product was already chasing far too few buyers. In some ways, the new non-exclusive model of distribution may only make matters worse, resulting in a false sense of security. More product is being brought in, but the danger is of larger unit numbers simply sitting on even more UK warehouse shelves. These arrangements are unlikely to solve the broader problem. Traditional retail has contracted and online retail is far more demanding of the supply chain.

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At the same time, we are experiencing HarperCollins Christian’s introduction of their New York mandated 360-supply programme, requiring that their Christian titles (Zondervan and Thomas Nelson) are sourced via the Glasgow warehouse. Those of us with longer memories will remember something similar from some while back; a move which resulted in the then HarperCollins Religious titles moving to Carlisle due to Glasgow being unable to cope! The jury is out on whether this will work again second time around. For our niche trade, with its requirement of the long tail of titles, especially from the Thomas Nelson Bible range, somehow I have serious doubts but I’m willing to be proved wrong. Anyway, it’s yet another piece of unhelpful trade disruption for bookshops and their customers to navigate at a time when all of us need as many sales as possible.

What does this all mean for the trade, whether publisher or retailer? In my estimation, further consolidation here seems highly likely, as well as even more upheaval to the status quo. We cannot under-estimate the scale of the unprecedented industry and market changes that we are presently living through. Retailers have been coping with this particular storm for years and now it seems its the turn of the publishing community to feel the heat. At the same time, suppliers have to deal with an increasingly bellicose Amazon demanding ever increased terms for doing business in the UK.

As many readers will know, I continue to remain positive about the future of the printed book despite the onset of digital product. The key risks to print sales rest with quality and content. For the retailer, selectivity is the name of the game, together with an ability to curate relevant books to appeal to a specific customer base. Long gone are the days when retailers, wholesalers and distributors would take everything a publisher produces.

Good relationships with customers, stock availability of key lines and fast, same day despatch are what count now.

The game has changed completely. Marketing and promotion remain the Holy Grail. Title discoverability is key. It is one thing getting a title into a warehouse; it’s another matter entirely to get that same title into the hands of the consumer. This point requires far more attention from all aspects of the trade; the Christian trade in particular has a way to go here. A total rethink to advertising and promotion is required.

I look forward to navigating the next set of rapids that lie ahead. Years ago, I particularly enjoyed canoeing through white water – which is just how the book trade feels at present.

Eddie Olliffe is Consulting Editor for Together Magazine.

Book Trade: Amazon – ‘Industrial scale tax avoidance’

May 9, 2014 1 comment

Unbelievable: Amazon UK have paid just £4.2m tax on £4.3bn of sales, described in the Guardian as ‘Industrial scale tax avoidance’.

Surely the time has come for publishers to stop supplying Amazon? If I owned or managed a publishing house, I would be reviewing any policy that involved selling to them. Some will say that this is totally impractical and unrealistic. I’m not so sure. Many publishers privately say that they hate doing so, but love the sales that come from them and that it is commercial suicide not to supply them.

I am increasingly of the view that publishers are utterly complicit in this unfolding outrage. They have always treated Amazon to far better terms and now, like a drug they cannot stop using, they are hooked on the need for bigger and bigger sales, albeit at higher and higher discounts. These are terms that stock-holding bookshops can only dream about. Only this week, Amazon in the USA are said to be punishing Hachette by slowing down despatches from their warehouse until better terms are extracted.

This situation is intolerable, unethical, unfair and unjust. It is killing the UK High street and wrecking many a local economy. Society overall is worse off as the country receives less and less in taxes. Utter, utter madness and all in the name of speed, price and convenience. It seems perfectly summed up in the phrase; ‘Knowing the price of everything and the value of nothing‘. Consumers and, I might add, publishers too are sleep-walking into a dependency on this monolithic and monopolistic giant. I hope that they feel it will have been worth it once there is nothing and no-one else left.

The daft thing is that there are some very good alternatives out there, Waterstones, W H Smith, Foyles and the Book People for general books, and for Christian titles; Eden.co.uk and other smaller Christian websites as well as the dwindling band of local Christian bookshops. The current call for a consumer boycott of Amazon is timely. We need to encourage as many of our own customers and friends as possible to join in.

Book Trade – Booksellers Association Conference 2013

September 25, 2013 1 comment

Here’s a flavour of the delegate sessions (lifted from my Tweet stream) at last week-end’s very positive Booksellers Association annual conference held over 24 hours at Warwick University, near Coventry, England.

Sunday 22nd September

  • Heading to #BA13 Warwick this w/e. Should be good fun, representing #CLC Bookshops. Trade is on top form after success of @booksaremybag
  • So warm. Like a summer’s day here in Warwick. Actually l think we’re probably nearer Coventry. Good to catch up with old friends. #BA13
  • Great start to #BA13. Warwick is almost tropical. Excellent Bookseller debates earlier: Thx @unicorntreebks @storytellersinc & Andy Rossiter
  • #BA13 ‘Selling’: three fast-paced practical cameos – Effective selling online, Maximising Christmas sales, Promoting books to schools

BA Conference 2013

Monday 23rd September

  • #BA13 underway in Warwick. 250 delegates in conference. Sense of positive energy palpable this a.m. @booksaremybag judged a big success
  • #BA13 68% of people prefer to discover books in physical shops. Discoverability is key. Need to place emphasis on physical environment
  • #BA13 James Lowther: Shop environment – more sofas, cafe/coffee/wine, singles night, in-store book clubs. Employ best people you can
  • #BA13 James Lowther: Shop loyalty is created through having good staff. Important to have an ability to sell without hassling customer
  • #BA13 James Lowther: Amazon is not going away! If you can’t beat them … digital interaction and information gathering is vital in-store
  • #BA13 James Lowther: Keep @booksaremybag going. Use your shop, your window, your counter. Use big bold messages. Not end of the campaign
  • #BA13 Neil Best/Waterstones: Your brand can be defined as what your customers think of your bookshop. It’s their experience of YOU
  • #BA13 Neil Best/Waterstones: Best search engine is you, the bookseller. Curation of stock should be an expression of bookselling skills
  • #BA13 Jo Henry/Nielsen:Data suggests that ebook sales are plateauing (consensus emerging). 7 in 8 books still bought in physical format
  • #BA13 Joe Henry/Nielsen: Why people buy from bookshops? Strong evidence of impulse purchase. 1 in 4 bookshop purchases are pure impulse
  • #BA13 Jo Henry/Neilsen: Bookshop strengths: curated stock selection, customer ability to browse stock. Note scepticism of online reviews
  • #BA13 Miriam Robinson/Foyles: Onus should be on bookshops that empower customers to do discovery for themselves, not spoon-fed reviews
  • #BA13 Keith Butler/Easons: 60 shops across Ireland. Books equal 50% of turnover. Challenges of past 5 years; economic + trade volatility
  • #BA13 Keith Butler/Easons: Changing the face of Irish bookselling. New shop design implemented in Cork and Belfast. New bright colour scheme
  • #BA13 Keith Butler/Easons: In an Internet age, range is no longer the key selling point in-store, it’s now all about relevance to the customer
  • #BA13 Bill Bryson closing keynote: It’s a great chance for me to say thank you to booksellers. Keep going and don’t quit!
  • #BA13 Thanks to @BAbooksellers for an excellent conference; full of warmth, great information & practical advice

Bill Bryson closing #BA13

To sum up – as I posted on Facebook yesterday:

‘Just back from a brilliant Booksellers Association conference in Warwick over the weekend. Good to spend time with Melanie Carroll and John Keble amongst others. Good energy and a positive buzz, much of it down to the very good ‘Books are my Bag’ Saatchi campaign. People are now talking about AA (after Amazon) i.e. in the the sense that Amazon, digital and ebooks are a reality and here to stay so we need to get over it, move on and go for the sales that are still there for those who are adapting in order to do business in the new environment. It’s now very clear that whilst Amazon is not going away, neither is the independent bookshop sector. The evidence of the weekend is that we are a hardy lot! I agree with Melanie that it would be good to see more of our Christian colleagues at the event. Sometimes our niche works against us and makes us look like we inhabit a religious ghetto. I learnt a lot and was very glad I attended’. 

Book Trade – Trends in the Wider Market

April 13, 2013 2 comments

Canadian retail blogger, PaulThinkingOutLoud was upset recently by one publisher’s website and its aggressive discounting policy. Writing in his blog – which is well worth following – he saw this as

 ‘Another example of a publisher or distributor bypassing the brick and mortar stores. Although some of this might be legitimate overstock inventory, it raises the expectation of consumers for this level of discounting to be normative, which adds to the discouragement of already battered retailers’.

In another post, Paul writes movingly of competing emotions during the closure of one of his stores. He ends with an appeal to press on towards the goal of in-store ministry.

Do you feel battered by falling sales or emboldened by spiritual opportunity? Yes, Christian bookshops continue to close, footfall is in decline, competition from online is savage and at best support from churches is patchy. Yet we are not always that well informed of current trends in the wider publishing scene. In the same way as what happens in the USA often affects the UK, the same is true of events in the general market impacting the Christian trade.

Wesley Owen Birmingham

Generally speaking, our grasp of the financials on both ‘sides’ is often lacking. Retailers operate on lower margins with high fixed costs (upward only rents, rising business rates – up 2.6% again in April) whereas publishing in the main has higher margins and a far more flexible cost base. Clearly there are worries on all sides and as publishers face lower physical sales, print-runs continue to fall making the viability of mid-list titles ever more tenuous. Many publishers struggle with storing high levels of physical stock, much of which will eventually be written-down. Ironically for publishers, digitalisation represents yet more cost and a growing overhead; this, coupled with falling average cover prices (ebooks sell at half the average price of a paperback: £3.21 v. £6.31).

Our industry is a torrid place. The physical consumer book market declined by 4.6% in value in 2012, with fiction down 4.5% and non-fiction down 6.3% – only Children’s books held steady. The value of print sales slumped by £74m last year. (It could be worse – in Australia their market fell 6.3%). The marketplace churns violently in a volatile landscape; over 200 libraries were closed between 2011/12 and in another sign of turbulence, Cambridge University Press ceased print production on their Cambridge site after 400 years.

Yet 2012 saw the continued growth in digital publishing, social media marketing and self-publishing. Hive became established. Amazon’s Kindle grew faster than ever and a number of other e-readers, notably Nook, Kobo, and Nexus gathered momentum. Controversially Waterstones began to sell Amazon’s Kindle, recognising that they had neither the time nor money to develop their own platform. The Fifty Shades publishing phenomenon came out of nowhere ending the year with sales of £47.3m.

The market for ebooks was revised upwards to £300m late last year and continues to grow, albeit more slowly. Major publishers report e-sales of between 8% and 17% of overall revenue. In November, the ebook agency price probe in the USA and the EC brought a chill to the major houses as they battled against what felt like unfair external pressures. Now ebooks sell for an unsustainable 20p (a marketing idiocy pioneered by Sony) and most slots in the Kindle top 20 are populated by cheap ebooks. Nielsen data suggest that there are 7m UK ebook adopters, with heaviest use amongst ages 35-44, lowest in the under 20’s. However, the BBC reports that just as many UK adults, 7.4m or 15% of the population have yet to access the Internet.

Bookshop closures continue apace with The Booksellers Association figures documenting ongoing decline: down to 1,028 shops (2012) from 1,535 in 2005 – conversely Children’s bookshops are thriving with more opening this year. In the USA, the one surviving major bookstore chain, Barnes and Noble announced after Christmas that they expect to slim down store numbers by a third. B&N have 689 stores currently with 190-240 of these slated to close over the next decade. It’s a widely held view that the holy grail of ‘Discoverability’ is best achieved in a physical bookshop; browsing activity is their USP.

The debate over the future of our libraries is equally as fierce. The UK Government’s Sieghart ebook library lending review is yet to report but author, Terry Deary said recently: ‘Libraries have had their day. They are a Victorian idea and we are in the electronic age’. How to win friends! It’s worth noting that the PLR on printed books from library lending is more than £6m paid out to 23,000 authors. The debate remains live as people continue to ask if digital will trounce the physical book or whether in due course it will all settle down benignly?

There’s a lot of anger amongst booksellers towards the perceived lack of a level playing field. Writing in The Bookseller, Charles Tongue of the Stroud Bookshop said, ‘I believe Publishers are blindly colluding with Amazon and the result will be the destruction of High street retailing’. He was widely applauded.

I like Foyle’s of London advertising slogan; This Bookshop Will Change Your Life – no ambiguity there! Earlier this year, Sam Husain, CEO of Foyle’s sent an open letter to publishers arguing the need for better terms (an average of 60%) and increased support (promotional stock on consignment). He stated that the current bookshop model is broken, needing a complete rethink. This at a time as Foyle’s announced eight redundancies. Bravely, Foyle’s and The Bookseller have since conducted a two-day ‘Re-imagining the Future Bookshop’ workshop, held in London, allowing the trade to collaborate on what the bookshop of the future might look like. 

WH Smith continue to do a sterling job in showcasing books but even their sales fall year on year; down 7% to the end of August 2012 and down a further 6% in the 20 weeks to mid-January 2013. Another indication of the parlous state of the High Street trade is wholesaler Gardners sales results which dropped 3% to the end of February last year. Blackwell’s did improve their results last year but remain loss making.

Waterstones is far from being out of the woods with the release of poor results (admittedly pre-James Daunt) showing a £37.3m loss. I wish Waterstones well because if their 290 branches were to disappear from the High Street then it would be a very serious matter, and I might add, particularly for publishers. However, I’m encouraged for two reasons: anecdotally, people seem very warm towards the ‘W’ brand and some are switching their buying away from the mighty ‘A’. The question is, will it be enough? Waterstones iconic branding campaign last autumn was well received and this year it has plans for the refurbishment of another 60 shops.

Waterstones Guildford

My other reason is that when I visit Waterstones, they generally prove to be busy places and people are markedly buying books. It’s just a shame that Waterstones do not ‘do’ Christianity better and with more visibility. On a positive note, I welcome the announcement by Waterstones of the launch of its staff-training academy and Certificate in Bookselling (accredited by the University of Derby); surely a vote of confidence in its own future by a visionary book chain?

Maybe I’m pipe dreaming? After all, Amazon had overall sales in the UK in 2011 of £2.91 billion (on which they famously paid £416m UK tax). They reported Q4 worldwide revenue growth of 22% to £13bn last Christmas! Latest innovations include customer collection lockers in railway stations and newsagents. This is an immensely powerful online juggernaut and our small trade faces a very significant challenge indeed!

Jessops Guildford

Yet I dare to believe that localism can prevail, customer attitudes can change and that people continue to care about their local shops – you must just hope that I am right! The demise of retailers, Jessops and Blockbuster earlier this year followed by HMV going into administration shows just how tough conditions are. Incredibly, HMV was selling 27% of all CD’s and 38% of DVD’s at the time of its demise.

HMV Birmingham

I would echo Philip Downer’s (ex-Borders) comment from last year;

 ‘The old days of Borders and Ottakars will not return … Coffee, carrot cake, cards and an ebook offer are now essentials for Indies who want to stay in business and thrive for the future’

We have to give customers a reason to come to our shops. Why should they shop with you? I was recently handed a forward-dated 15% off voucher for a national (non-book) retailer. It worked. I visited the shop on the stated date, I used my voucher … and I bought far more than I had intended. In the Christian trade we must start thinking more creatively and connecting with customers in a very different way to the past.

CLC London

Church engagement is a hugely important topic that needs far greater attention and one to which we shall return in the next issue. Many shops find difficulty in communicating with ministers. An earlier church / retail compact has seemingly broken down as leaders shop around – usually online – driven by ‘best price’ owing to the Churches’ own financial constraints. Managers struggle to venture outside their own premises due to low staffing levels or sometimes, unwillingness. And yet, somehow, retailers have to get back in touch with their core customer base – the Churches.

The days of waiting for a church to contact you are long gone. It’s often a salutary task to record daily footfall and till data – but it may just serve as the severe jolt you need in order to take action?

This article was written in early March 2013 for Together Magazine (April – May 2013)

Book Trade: Pressing Issues facing the Trade: The PA Year Book 2011

May 8, 2012 1 comment

Last week the deputy editor of The Bookseller described the Book Trade asBystanders watching a race that began before we were ready’. Is this apt or just plain wrong? He was writing about the global growth of the e-reading market where the statistics continue to astonish and possibly frighten us in equal measure.

The Bookseller postulated in its leader that same week; 50/50 digital-print parity could be with us by 2020. It also posed the chilling question, ‘How many Indie and chain bookshops will remain’

Why such gloom? Well, the Publishers Association had released its 2011 Yearbook, containing all the sales value and unit numbers for last year. You’ll need a strong stomach to read this as for most printers, publishers and terrestrial booksellers it makes for grim consumption. On the other side of that particular coin; for self-published authors and for publishers in the eBook market, particularly in Romance or Horror, the future looks very bright indeed. In 2011, digital accounted for a sharply growing 8% of the book market.

Physical book sales declined 4.8% to £2.9bn but when you factor in the growth of the e-Market (up 55%) at £243m, the overall decline falls to 1.9% (at £3.2bn). This represents the first drop in total book sales in more than three years – not the best place for the industry to find itself. When you take inflation into account, this fall is actually much more serious. We are going backwards, not forwards. Even export sales fell, declining by 3% (£1.2bn). It’s worth noting that exports remain almost a third of all UK invoiced sales.

Sales of print fiction – the largest category of print falling victim to the e-Reader – dropped over 10% in the year, a loss of £57m. e-Fiction popularity grew strongly to £70m but by not quite enough to cover the losses in print. Non-Fiction and Reference also fell (down 4%) but these categories were not compensated at all by additional digital sales. In fact, all print categories declined apart from some growth in School and ELT sales. The value of Children’s book sales fell by 8% on the previous year (post-Twilight).

According to the commentators these are now the pressing issues facing our trade:

(1) The speed of digital migration, (2) the vexed question of ‘discoverability’ (and the related importance of browsing in a physical shop), (3) whether DRM should or should not be embraced by the industry (with strong views either way), (4) the growing dominance of Amazon and (5) the steeply falling price of eBooks online, thus devaluing books in general.

Oh, and it’s raining as well!

Note – the PA figures as published here often differ from the Nielsen BookScan figures for the UK book market. Both are correct but each takes slightly differing approaches when compiling the data – apples and pears spring to mind.

Book Trade – London Book Fair 2012: A Perspective

April 20, 2012 2 comments

I attended the London Book Fair at Earls Court this week; the first time in several years. I was left with several over-riding impressions.

The Fair remains the premier International Book Fair. It was busy – very busy – with 25,000 delegates, half from overseas, attracted by the 1,500 exhibitors from 57 countries. The Bookseller suggested that the USA DoJ ruling on the Agency Model (eBook pricing) had dampened the mood considerably for rights sales.

I am very much against this ruling as it simply hands yet more power to an already menacing monopoly. I applaud those Publishers who have decided to fight this rather simplistic ruling. Amazon has already done considerable damage to our High Streets, and not just to Bookselling. It’s quite foolish to view Amazon as a consumer champion.

China – this year’s Market Focus – with their visually stunning Fair Pavilion (designed by Yang Liu). The Market Focus logo was in the shape of a hand-fan as used by the Royal Family in China 1500 years ago. LBF reported that China had sent 1,200 people (including 50 authors) representing 180 publishers – quite a commitment! So why China? Well, English and Mandarin are the two dominant world languages and China is a vast country with a 1.3billion population speaking over 50 dialects. It’s projected to overtake the USA as the world’s largest economy within the next 20 years or so, and yet paradoxically it’s still 90th on the GDP index despite its recent spectacular economic growth.

The sheer size of the country with its many regional imbalances and huge social challenges is overseen by the pro-business centralised Government. For the Western creative industries, protection of Intellectual Property and Copyright remains the pressing issue. Good quality translation skills remain scarce.

There is the inevitable controversy over issues of censorship when judged by the ideals of liberal democracy. Indeed, the Fair’s impressive China and Europe Publishing Forum attracted a goodly number of silent placard waving protesters; ‘Free speech is not a crime’, ‘Stop literary persecution’. The London Evening Standard ran an interview this week with the Chinese author of Wild Swans in which she stated that, in her opinion, ‘Censorship in China is worse than it was 10 years ago’.

The Chinese Government oversees all media output through GAPP and it is this body which issues the requisite ISBN’s.  Since 1949, China has published around 34,000 titles of British books within China. Apparently, ¼ of all books imported into China are from the UK!  Through its 600+ Publishing Houses and with a workforce of nearly 57 thousand employees’, China has the largest publishing output in the world by volume (300,000 titles in 2009). It’s a mature and self-confident market set to generate revenues of $9.5billion in 2012. China is poised to take over from the USA in levels of scientific journal publishing.

There are 167,000 bookshops across China, with some state-of-the-art seven-story bookshops in the largest cities. The number of bricks and mortar shops is growing by almost 5% per year! The state-run chain, Xinhua (new China) has 6,483 outlets.

Why is this of any interest to us Brits? Because there are more people learning English in China than anywhere else in the world and more English speakers in China than in the rest of the English speaking world. Language learning is paramount. For publishers, this obviously represents a huge market and a pressing opportunity. There is a very attractive market for educational and English language publishers!

I was very struck by Pearson’s almost evangelical mantra, ‘Not just touching people, but transforming lives through learning’. 

Islam – I was forcibly struck by the number of large and impressive Islamic publishing stands at LBF. These were in stark contrast to the mainly small booths of the Christian publishers, aside from the usual welcome presence of Lion Hudson PLC.  Islam clearly has plenty of financial backing, is investing heavily in literature and is clearly committed to book distribution in a way that some Christians seem to have forgotten.

Print still dominates, at around 80-85% of the UK market and much smaller elsewhere in the world. We should keep the eBook ‘hype’ in perspective. The digital presence at the Fair was actually quite small, tucked away in one smallish zone. Interestingly, KOBO eReaders have said that 10% of their eBook sales are now for self-published authors. In China, authors are uploading self-published works in instalments, books which are then picked up by publishers and eventually making their way into bookshops; the reverse of our model in the West!

UK Publishers do increasingly view their role as ‘Content Providers’ delivered via various platforms but print currently continues to dominate their activity.

LBF 2012. Quite an event, and yet again, another reminder of just how quickly our world is changing. The tide of globalisation and digitalisation continues to alter the way we all do business yet the basic desire to read remains.

In his summing up, Lord Powell of Bayswater said, ‘The English language is the highway to bring the world to China’. I suspect that China is actually finding her way to the rest of the world!

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