Review – Latest Spirituality Titles: 10 to Watch – Autumn 2014

Here is a personal selection of my top ten ‘to watch’ Christian titles from the many hundreds published in the current sales period:

EAGER TO LOVE

Spirituality writer, Richard Rohr’s books are always eagerly awaited. In this new hardback, Rohr, himself a Franciscan friar, looks closely at ‘the alternative way’ of St Francis of Assisi, one of the Christian church’s most popular saints. All in all, this is an attractive package with a stunning cover.

GATECRASHING

A remarkable book and a content-rich ministry title from one of the UK’s newest publishers. Gatecrashing is the account of the ‘24-7 Prayer Ministry’ as it has developed on the non-stop party island of Ibiza. This book deserves to do very well and is well worth stocking in some depth.

GROWING UP SOCIAL

OK, so how long do you spend on a screen these days? For children, the statistics relating to screen time are astonishing. Gary Chapman (of 5 Love Languages fame) and Arlene Pellicane look at ways in which families can ‘remain relational’ despite the continuing impact of technology. A timely title.

HEART OF A LIONESS

A moving testimony of a life lived with ‘sacrifice, courage and relentless love’ among the children of Uganda. Irene Gleeson or ‘Mama Irene’ describes an incredible journey of faith which led eventually to Africa and to her work for justice and child advocacy. A strong cover; this should do very well.

JOURNALLING THE BIBLE

Spiritual Journalling is becoming increasingly popular. Corin Child, a Norfolk vicar and the vice-chair of ACW, demonstrates some creative ways to help engage with this spiritual discipline. It’s practical, easy-to-use and includes 40 ‘road-tested’ writing exercises. This surely is the type of book that cries out for effective hand-selling!

KILLING LIONS

There are not many books out there that appeal to younger men. Bestselling author, John Eldredge has teamed up with son, Samuel to explore what it means to be young and male in a western culture. Here is a series of meaningful conversations between a father and son. A fascinating topic.

PLAY THROUGH THE BIBLE

Hurrah – it’s the sequel to Bake through the Bible which I just loved! Here are stories and activities for 20 weeks of games, crafts and play with young children which explore the Gospel of Luke. Described as fun and messy, obviously just right for a grandparent to buy for a grandchild, I think!

RUNNING INTO NO MAN’S LAND

The well known World War 1 poet, Woodbine Willie was not a soldier, but an Anglican chaplain who won the Military Cross for bravery. This account of his life is beautifully written, each chapter is engaging and it deserves to reach out to a very wide audience. Thought-provoking and well timed.

SURPRISED BY SCRIPTURE

Not another Tom Wright, I hear you say! Described as ‘thoughtful and provocative’, here is a collection of sermons and talks that seek to show how Bible principles can be applied to pressing contemporary issues. It’s sure to sell well, so you’ll need to extend your shelf space yet again for Professor Wright!

VANISHING GRACE – WHATEVER HAPPENED TO THE GOOD NEWS?

Journalist and popular writer, Philip Yancey asks why the church tends to so often stir up negative vibes in our society. Here he poses the question, ‘How is Christianity still relevant in a post-Christian culture’? Yancey is one of the best writers of our time, with his books already regarded as classics.

Killing Lions	John & Sam Eldridge	Thomas Nelson	9781400206704
Eager to Love	Richard Rohr	Hodder Faith	9781473604018
Journalling the Bible	Corin Child	BRF	9781841017365
Surprised by Scripture	Tom Wright	SPCK	9780281069859
Running into No Man’s Land	Jonathan Brant	CWR	9781782592655
Vanishing Grace	Philip Yancey	Hodder Faith	9781444789027
Heart of a Lioness	Irene Gleeson	Authentic	9781780780474
Growing up Social	Gary Chapman	Moody Publishers	9780802411235
Gatecrashing	Brian Heasley	Muddy Pearl	9781910012093
Play through the Bible	Alice Buckley	Good Book Co.	9781909559196

This article was written in August for publication in Together Magazine (September to October 2014).

These titles can be purchased via any good Bookshop or from clcbookshops.com.

Advertisement

Book Trade – Stock, stock and yet more stock

Working on Together magazine and through my involvement with CLC Wholesale, I see a huge variety of product. In fact, far too much product in my opinion. Publishers and distributors are continuing to push out new titles into a fundamentally changed sales environment and a shrinking physical market. This cannot continue. The economics don’t add up. Internet retail copes poorly with new product as recent debates over ‘Discoverability’ show. In my view, the jury remains undecided on whether the Internet will ever fully replace the ‘lost’ B&M sales from the many, many shops that have closed in recent years.

And yet still the titles keep coming. Suppliers have yet to react intelligently to such a radically changed marketplace. I doubt anyone can continue to keep publishing at current levels into an already saturated market. I fear further fallouts. Mergers could follow. Self-publishing is already making inroads into the traditional model and publishing is feeling the cold draught of reality. I applaud publishing start-ups, like Edinburgh’s Muddy Pearl, that are probably nimble enough to make it, but they too face an uncertain future.

There is way too much mediocre product, much of it destined to remain unread – a major challenge for authors as well as for publishers. Put simply, way too much is being published and a market correction is surely due. Publically quoted Lion Hudson PLC has taken a large stock write-down for two years running; £924,000 in 2013 and £550,000 in 2012 (Source: annual company accounts). Many other publishers have similar challenges providing for high levels of dead or slow-moving stock. Quite whether all are as strong as a PLC to cope financially with such savage action is a moot point. Over the longer term, publishers will profit from the shift to digital as they will benefit significantly from higher sales but with far lower stock management costs.

This summer, we caught a glimpse of what happens when a tectonic shift takes place. The Kingsway–DC Cook distribution upheaval has left a drastically altered landscape, especially for many USA houses. The reality has dawned that the UK no longer has the distribution capacity required to handle the vast amount of Christian product looking for a home. Not all of those suppliers originally with KW/DCC will be racked here again. Some are still looking; others have withdrawn from the UK. Distribution is not for the faint-hearted. It costs. Lots. Especially if you are intent on the deep stocking of all lines listed. Something has to give as the financials are becoming harder and harder to get right. New product is replaced by even newer product in an ongoing frenetic cycle – and then promptly forgotten. Ask yourself, how many of the recent titles you have been shown have ‘made it’ and are still earning their keep? In my view, the only way for retail to survive is to become ever more selective – to the severe frustration of publishers (and authors) who nurse the fervent belief that every one of their titles is both ‘key’ and ‘core’ to your business.

Where does this leave the Christian retailer? Those who survive will be those shops that choose stock wisely, prudently and are selective in the extreme. The game has completely changed.  For publishers to succeed, the key issue is ‘discoverability’ whereas for the retailer the absolute priority is ‘selectivity’. On what are you spending your money? No longer can it be about stocking anything and everything. To do so is impossible given such a huge product range and the relative size of most UK stores; insane given the investment needed in stock that could be here today and gone tomorrow; and unnecessary in a digital world which demands physical retail to be distinctive and unique if it is ever to make it through to the end of this decade.

I contend that selectivity and discoverability really do lie at the heart of this debate. You and I have the power to move the market if we truly believe in a product. The art is finding the book that really moves you to want to handsell it to as many friends, family, colleagues and customers as is humanly possible. When did a title last grab you like that? What was it? How good did it make you feel when it started to move off the shelves? My colleague, Chris Magee did just this with ‘The Circle Maker‘ (Zondervan). Its message touched him deeply, so he sent one copy to many of the retailers that CLC works with – and it remains one of their top sellers. Without such action, many books will sink without trace.

Most of us came into this trade to make a difference to people’s lives. Recommending – suggesting – handselling a title that has absolutely got to you is just the most fulfilling aspect of what we do. Hype and PR have no place in this trade and yet seemingly it’s all around us. Do we truly believe all the claims that we make for much of the product that we promote? Is it not high time we looked again at the ‘how’ and ‘why’ of the sale as well as our need to shift stock? In a few short years, we seem to have gone full-circle. There was a time when our shops were expected to stock in both width and depth. No longer; the new trading reality allows us to be ourselves and stock what we wish to sell, what we believe in and not those titles which have no place in our shops, as their claims are often far too spurious and their content questionable. It’s time for a rethink right across the trade on this matter.

Moving from the negative to the positive, I’d like to highlight a couple of areas that certainly warrant our attention – Children’s books and Bibles. I’ve written previously about the continuing growth in the sale of children’s titles, especially for the younger age group (pre-school and picture books are up 5.5% in five years according to new Nielsen figures). However, the one area that merits serious profile is Bibles. Sales continue to rise year-on-year. The appetite for Bibles seems to grow and grow. The range of styles and colours has never been as wide. Pink Bibles sell! This is the area that we do know about. It’s our specialism and no one can compete with us in our knowledge of the Bible market. Even the reinvigorated Waterstones doesn’t really cover this section that well.

Christian retailers know Bibles better than anyone (or at least I hope we do). Translations, bindings and fonts are what we do. It’s truly a skill to manage a good Bible department – and it pays off. This is the one area on which we must concentrate effort – through high stock investment, in-depth staff training and knowledgeable customer engagement. I’ve always enjoyed selling Bibles; that passion has never gone away. This is the one genre that makes this trade special – very special – distributing the very word of God is not given to everyone but you and I get to do it as part of our day job – wow!

Here are four stand-out Bibles that have impressed me this autumn. This is a personal selection (no publisher was involved in this choice!) but I would be proud to promote and handsell all of these Bibles to any customer (or friend) I might come across!

1. The NLT Wayfinding Bible (Tyndale House)

This is quite superb and is probably my favourite newcomer this year – a very clever use of colour and graphics enabling the reader to find their way through the complexity of the Bible by navigating via three clear ‘routes’. Love it.

2. The NIV Journalling Bible (Hodder Faith)

Of the various covers available, the black cloth hardback is my favourite. Journals sell well in all shops and spiritual journalling is increasingly popular. This Bible has a lot of journalling space. It feels great and is a welcome addition to the range – but I’d use a soft pencil rather than ink when writing in it.

3. The NIV Every Day with Jesus Bible (CWR)

I loved the imaginative marketing campaign on www.onebible.co.uk Check it out. Selwyn Hughes’s hugely popular notes, allied to the Anglicised NIV 2011 text and presented in a chronological one year reading edition make this a ‘must-have’ stock item.

4. The ERV Youth Bible (Authentic)

At last – the text and notes in this perennial youth market best-seller have been completely reworked. It’s good – very good – and for a while at least, the price looks unbeatable. Impressive, and it’s good to add such a fine looking Bible to the shop youth section.

This article was written in late October for Together Magazine (December 2013 to January 2014)

Book Trade – Return to the shop floor

On British TV, Back to the Floor programmes are a ‘must-see’. Viewers watch bosses mix with workers, sometimes culminating in an epiphany of goodwill after their stint at the coalface, sometimes not!  Management Today runs a monthly piece where it sends one of their unwitting writers to spend a day in a workplace. Well, in July, CLC did similarly in placing me for a spot of holiday cover in Guildford.

Guildford is one of CLC’s smaller branches – probably they didn’t want to tax me too much – tucked away somewhat off the main drag. This shop has been trading in upmarket Surrey for many years; first opened by Challenge Literature Fellowship in 1930, and subsequently acquired by Wesley Owen in later years, it was one of the six shops rescued by CLC from the STL Distribution demise in 2009.

I was really struck by the shop, its history, the staff, customers and the locality. I asked myself, what would change in this community if this shop was not here? This is an unremarkable shop. It’s small-to-medium in turnover and similar to many other shops up and down the UK. But it’s there. And, for me, that makes the difference. Keeping shops open is a particular burden of CLC. Of course, shops sometimes have to close as they reach a natural end point. In this case, the shop is there – and I think Guildford is all the better for it. What about those towns and cities where there is no shop? My contention is that these places are poorer spiritually without such a presence.

Once again I saw the importance of ‘talking up’ Christian retailing – It’s not at the bottom of the resources food chain. Christian retailers can be poorly regarded, even by fellow Christians. I applaud the Waterstones initiative raising the role of ‘Bookseller’ to an enhanced status within their branches. We rightly demand a lot from our shop floor staff, but we need to applaud and encourage them whenever possible.

This entire experience reinforced a cast-iron conviction that an on-street ‘Presence’ is critical to our Christian witness. I came away with this clear challenge to suppliers: Why are you not more supportive? Why do you act as if it doesn’t matter if shops disappear? Now I know these questions can seem subjective. I’m sure that, right now, some of you are indignantly putting pen to paper – but please hear this; this really is how it feels on the ground.

Anyway, to return to my experience of ‘Back to the Floor’. I’d been for a day’s induction as it’s clearly some while since I stood behind a counter. What fun … for me, at least. Although acting manager, Jill may have thought otherwise, she didn’t voice it, not to me anyway!  I’d forgotten so much, but like riding a bike, things came back fairly quickly and I’d actually hand-sold a quality, leather NIV Bible towards the end of that first day. A truly good feeling!

The manager impressed me. She showed sheer tenacity and a real dedication to the job, well beyond the call of duty. There was an incident in the street involving the Police and a couple of ambulances. This was well handled by the staff; they were on-hand, got stuck in and this put the shop in a positive light as a part of their local community. Time and again, I was struck by the dedication of this small team, often with very limited backup. And this doesn’t just happen in Guildford; it happens all over the UK on a daily basis. When you open your shop today, you will make a difference to the people you come alongside.

I found it hard. I found it physically demanding and on occasions, I found it boring! It was the hottest day of the year so far, the till was situated in the front window and it felt like I was being cooked every time I served a customer. I battled to get home on that first day. The trains were delayed due to the rails buckling in the heat and my 30-minute journey took two hours. In the shop, I had a schedule but it was next to useless as everything took far longer than planned. Customers and phone calls have this habit of obstructing the routine! Then there are the practical difficulties caused by having too few staff or volunteers to call on. You’re pulled in so many directions. You’re tied to the till. Having a break and even getting to the loo becomes a logistical challenge.

As you can see, it was all going so well. It got worse. I became irritated by someone using the shop as a library, spending literally hours reading their way through the books. Do you know; they were back again the next day? Oh dear, I knew that I was supposed to be welcoming and caring but in a rather small shop on a very hot day that too was hard. I decided that there are some really odd customers out there; an eclectic bunch indeed. Can I also say with some authority that people buy the oddest of items in the gift line! But there again, we were the one’s stocking them. Oh well …

I was blown away by how technology is now so central to the whole operation. It really is a whole lot easier to run a shop; from mobiles for texting customers to websites for accessing information. In the past this would have taken forever and then the result would probably have been wrong! The sheer immediacy of information was the most striking. There is so much bibliographic help available. PubEasy was a delight to use and I was able to build my order as the day progressed. Then there is the delicious irony of using Amazon as the shop database. Amazon is obviously a double-edged sword but it’s superb for in-store use – providing you don’t show the interface to the customer (as I did) and then spend ages having to explain pricing policy to a disgruntled purchaser! Credit card usage, especially for inexpensive greetings cards, made me smile. The daily cash take is minimal as more and more customers use plastic for even the smallest of purchases. It makes end of day cashing up much quicker and the card companies cannot really lose as they gain from both parties. As purchasing moves on to Smartphones, this too will have an effect on retail procedures.

What did I learn? That I loved working in the shop. Despite what I’ve said, there was an enjoyment of the day and particularly of serving people that you’d have to go a long way to beat. Good people skills remain absolutely key despite the tech. It’s still possible to hand-sell; indeed I think it’s a requirement! I know licensing is contentious but there is something when playing CD’s that does help the sale of music. On two occasions in as many days, I sold music that, at the time, was being played in-store. I noted the strong appeal of fiction. Fiction sells and it’s not correct to say otherwise.  Authentic, CWR, BRF and Lion are each producing beautiful Children’s books, the standard of which is second-to-none and a delight to sell.

To me, the sale of the Bible remains central and deeply fulfilling. The range of Bibles available is extremely good, regardless of version. All Christian shops must concentrate on Bibles in depth as their core stocking statement. At the time, the lack of Tyndale NLT’s was a huge frustration resulting in two almost empty shelves – not good for all concerned. Hodder Faith have a superb range of British text NIV’s in attractive bindings and boxes, although I’m certain an enhanced large print series would be welcomed.

The necessity of good stock knowledge was rammed home yet again to me. For shops, it’s an Achilles heel and one where we fail so often. We do have to get a whole lot better at this. Basic product training is absolutely key. Publisher core lists are useful but I’d like to see the ‘must-haves’ from each publisher; a smaller selection of titles you simply cannot do without, as core stock lists tend to be way too long. I cannot over-estimate the importance of office-based staff being ‘hands on’ in the shop. It set me thinking – the general market has held a number of successful ‘publisher/retailer swap days’. Why not the same for our niche – and for authors too? Anyone up for it? There’s such a lot we can learn from each other. It’s totally different when you move from the spreadsheet to the till; from theorising about what should happen, to seeing what actually does happen on the ground.

Two stories and I close. Two young foreign students came in. Initially I was fairly suspicious as they took what seemed like ages checking the shelves. I wondered why they were there (shame on me). As they paid, they told me in their limited English – I speak no Spanish – that the two books they were buying were presents for their mothers at home. A pointed lesson not to judge either appearance or motive too quickly!  Someone else came in and told me they’d been healed of a condition through prayer. He was clearly OK now. As he left, he said to me, ‘God bless you’. His words really cheered me that day and I was moved both by the power of blessing and by the power of encouragement. That’s what you and I do, despite the daily challenges. We bring a mixture of blessing, encouragement and presence to our local communities.

Well, what great fun. It had been an age since I’d done this. Anyone out there interested in holiday cover, do let me know – but only if you’re by the seaside! I cannot promise to double your turnover but, on the strength of these few days, I will at least keep the doors open! Oh, and by the way, CLC have asked to return but funny this … I’ve not been given a date yet!

This article was written in early September for Together Magazine (October – November 2013)

Review – The Future of the Global Church : Patrick Johnstone

I’m delighted to review this rather striking and solid A4-size Hardback. Well produced, it’s quite simply magnificent; a Magnus Opus. It’s visually stunning and highly significant for the whole Christian community; a broad sweep of Christian endeavour through the centuries culminating in a ‘pause point’ of where the worldwide church finds itself today.  In some ways its underlying thesis harks back to an earlier era and gives the impression – perhaps correctly – that the Church in the West has largely lost its mission imperative. Consequently much of the book is devoted to the unfinished task of world mission.

Patrick Johnstone has done the Christian world a very particular service both with this new title and also previously as the main compiler and editor behind six previous editions of the indispensable prayer guide, Operation World, now in its 7^th edition (2010) under Jason Mandryk. OW has been translated from English into 16 languages and has sold over 3m copies worldwide.

Johnstone’s latest book attempts to make sense of our world, its history and religions through the lens of evangelical Christianity. There is an element of futurology here. Its stated aim is ‘to better prepare Christians for ministry in the 21^st century’.

You will learn much. The scope of the book is immense but its structure is cleverly thought through, making it straightforward and compelling. Every page is packed full of maps, charts and statistics – all food for meditation, prayer and discussion. This is a colourful, colour-coded visual interpretation of masses of otherwise impenetrable data distilled into clear chapter and subject headings making the book a delight to browse. Throughout, shaded boxes contain ‘Food for Thought’ items and a ‘Burning Question for Today’.

As Christians, we can so often trot out ‘facts’ which are no longer true or worse still are ‘half-truths’. We become lazy because it takes effort to update our knowledge. This book means we no longer have any excuse to not understand the complexities, needs and opportunities of the planet which we call home and its people whom God created and loves. All praying individuals should purchase a copy and keep it alongside their Bible and newspaper. In my view, this is a ‘must read’ for all Christians but especially for those with any kind of responsibility in Church leadership.

‘The kingdom of the world has become the kingdom of our Lord and of his Christ, and he will reign forever and ever (Revelation 11:15)

Here is a brief tour of the main sections of the book:

1. Demography – the Nine Global Challenges and Trends

• Population – by 2050, growth will be mainly in countries that are Muslim or African
• Urbanisation – the top 10 mega-cities will soon all be in Asia and Africa
• Migration – people of European origin are shrinking and the Muslim population is spreading
• Health – looks at disease hotspots, healthcare and the ongoing challenge of HIV/Aids
• Climate change – the impact of weather patterns, volcanoes, earthquakes and tsunamis’
• Economy – considers the global distribution of wealth and the impact of corruption
• Energy resources – shortages can only increase as the gap between demand and supply grows
• Politics – issues of freedom, conflicts, civil liberties and human rights
• Water resources – access could prove the most critical factor leading possibly to ‘water wars’

2. History – 20 Centuries AD

• 2,000 years of Church and secular history displayed graphically over 42 pages – awesome!
• Significant dates, progress and setbacks for each century – all noted on one-double page spread

3. Religion – the Major Streams

• Christian 32.5%, Muslim 21%, Atheist or agnostic 15.5%, Hindu 13.5%, Buddhist 6.6%, Eastern, animist or other 10% 

4. Christianity – Six Megablocs

• Catholics (48%), Orthodox, Protestant, Anglican, Independents and Marginal’s
• The USA and Brazil are the countries with the largest Christian majorities

5. Christianity – Renewal and revival

• Need for renewal is due to (1) nominalism and (2) attitude to the centrality of the Bible
• Seven trans-confessional systems: Traditional Churches – Sacramental, Formal, Liberal and Syncretic.  Renewal movements: Evangelical, Charismatic and Pentecostal
• Six major ‘awakenings’ are documented from the Moravians in 1728 onwards. Pentecostal growth started at turn of 1900’s and Charismatic renewal developed from 1960 onwards
• Dangers of renewal: (1) withdrawal from politics and (2) emphasis on prosperity and healing

6. Christianity – Evangelical explosion

• Explicitly, for Johnstone, this growth provides the needed thrust for world evangelisation
• Note – there are more than 70 adjectives used to describe the broad term ‘Evangelical’
• Evangelical growth globally has shifted from the North and West to the South and East
• Massive growth is forecast across Asia but ongoing heavy decline in Europe
• The Top 4 countries (2000) for Evangelical growth are: USA, China, Nigeria and India
• China is fast becoming the Evangelical giant – with numbers soon likely to exceed the USA
• Interestingly, the previous Catholic countries of South America have become Evangelical

7. The Unevangelised

• Johnstone classifies the world into 7,000 languages, 15 ‘affinity blocks’ and 250 ‘people clusters’
• ‘Preach the Gospel to all Nations’: possibly 2 Billion out of 7 Billion have never heard the gospel?
• The least evangelised countries are sub-Saharan, the Arab world and the Horn of Africa (Somalia)

 8. The Future of Christian Mission

• Sending Countries: USA 95,000, India 83,000, S. Korea 21,500
• Receiving Countries: India 42,000, USA 20,000, Brazil 7,000
• UK (2010) – sent out 6,400 and received 4,100 missionaries
• There are approx. 16,300 missionaries working in Muslim countries
• Main Mission Agencies: Campus Crusade 9,900 (128 nations), Gospel for Asia 9,500 (9 nations)

Some interesting observations by Johnstone along the way:

‘The Reformation was strong on Biblical truth but light on prayer, revival and evangelisation. It had an undeveloped missiology’

‘European empires acted as a bridge for the Gospel but the full flowering and growth of indigenous biblical Christianity came only after Colonialism ended’

‘The grim legacy of the Crusades impacts Christian witness even today’

‘Muslims can view Christians in the west as pork-eating, fornicating drunkards’

‘Nearly all the unreached countries have Muslim majorities’

‘Islam will be one of the formative ideologies of the 21^st century and will not just fade away’

‘The decline of Christianity throughout Europe is a great concern’

‘In the 1950’s the term ‘missionary’ was a title of honour. Now it’s a badge of embarrassment associated with imperialism and intolerance’

‘In 2011, the world population reached 7 billion. In 2006, there were 6 billion mobile phones in the world!’

 ‘No doctoral programmes, techniques, strategies, management styles or fundraising expertise can replace a humble godliness and dependence on the Holy Spirit’

The Future of the Global Church

Patrick Johnstone

2011     240pp

Authentic Media Ltd

Hardback ISBN 978-1-85078-966-6