Review – The Song of Songs: Exploring the Divine Romance

Charlie Cleverly is a fine devotional writer. As well as being Rector of the well-known St Aldates Church in Oxford, England, he is rapidly taking his rightful place among the best of our contemporary writers of faith. Every time Cleverly publishes a new book, I wait with some anticipation.

This latest book on Solomon’s Song of Songs is very good, but perhaps for me, not as impactful as his earlier, ‘Epiphanies of the Ordinary’, which to my mind was extra-ordinary – and a unique contribution to modern devotional writing.

However, we should be grateful to Charlie for opening up again what, to so many, is an inaccessible book in the Bible. I was brought up on the poetry of the Song of Solomon. My father loved it, but in the tradition of his day, regarded it purely as an allegory describing Christ and His church. Of course, it’s far, far more than that and Cleverly cleverly brings allegory and reality together, ensuring that the book is once again made relevant to today’s church and to wider society.

For my part, I think I’ve always regarded the biblical book as far more than allegorical. As an adolescent growing up in a rather rigid church environment, the text of the Song of Solomon was often an exciting and (yes, I’ll admit it!) earthy distraction in an otherwise dull church service! It was possible to be seen reading the Bible, but to be enjoying it at the same time, perhaps for all the wrong reasons!

I read Charlie Cleverly’s new book on holiday whilst staying at a couple’s only resort. The upside of the many attractive qualities of human love was clearly evident around us! His celebration of human sexuality together with the divine romance as laid out in Solomon’s ancient song is very beautiful, as is the biblical text itself.

Cleverly’s writing is wise, clear, deep, evocative and contemplative, much as in the Song itself. One detects shades and hints of the Puritan Divine in his writing. Here are eighteen chapters covering the eight chapters of the Song of Solomon in some considerable depth. In strict terms, this is not really a commentary, but more a devotional exploration of the Divine Romance and the ‘Kiss of God’.

If anything, the book may be overly long, perhaps relying too much on quoting swathes of text from the Church Fathers. Cleverly is at his best here in his application of the Song of Songs to the Church in today’s culture. I valued his perceptive point that ‘society is obsessed by sex and the Church obsessed by marriage’– and that both such emphases are wrong! He is clear that true marriage is a ‘passionate monogamy’ and has ‘exclusive permanence’. However, he is sensitive to singleness and celibacy, but oddly silent on the persistent matter of homosexuality in human relationships.

Cleverly’s notion of the pressing need for ‘Finding your voice’ (or helping to express yourself intimately) in life and relationships is also powerful and telling, and worth the price of the book alone. He writes movingly of the winter of loss and bereavement, and of the ‘dark night of the absence of God’.

I appreciated his profound insight that churches may be better if ‘presence-led’ rather than ‘purpose-driven’! The final chapter is a wonderfully uplifting rehearsal of the truth of the Maranatha future return of Jesus Christ.

Could his book have been shorter? Possibly, but actually I’m glad that it isn’t as there is much to go over again in the future. Overall, a more than worthwhile book for anyone involved in the intricacy of life’s often complex relationships.

THE SONG OF SONGS: EXPLORING THE DIVINE ROMANCE

CHARLIE CLEVERLY (HODDER FAITH)

ISBN 978-1-444-70204-0

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Review – Latest Spirituality Titles: 10 to Watch – Summer 2015

Here is a personal selection of my top ten ‘to watch’ Christian titles from the many hundreds published in the current sales period:

BLESSING 

To ‘bless’ someone is spiritually powerful, but what does it actually signify? In this accessible paperback (part of the Faith Going Deeper series), Andrew Davison lays out a comprehensive framework covering the theology and practicalities of Blessing. Superb – I loved it – if with a rather unimaginative jacket!

DEEP CALLS TO DEEP – SPIRITUAL FORMATION IN THE HARD PLACES OF LIFE

Tony Horsfall is a past speaker at CRT, and an accomplished leader of spiritual retreats. This new book of reflections is based on the Jewish Psalms, and of particular help to anyone going through difficult times. It’s also a book for group use, with material and questions designed for this purpose.

DELIGHTED IN GOD: GEORGE MULLER

Roger Steer’s biography of Muller is a classic. Published again as part of CFP’s HistoryMakers series, this book recounts the amazing story of this Victorian Christian who built five large orphanages in Bristol, relying on the scriptural principle of faith to raise the necessary funds.  A ‘must-read’.

THE GOOD SHEPHERD: A THOUSAND YEAR JOURNEY FROM PSALM 23 TO THE NEW TESTAMENT

Magisterial – the only word to describe Kenneth Bailey’s books. Now this very welcome addition. Bailey writes in a unique way looking at scripture through Middle Eastern eyes. He’s one of those few authors who, in whatever they write, are always worth reading. Simply wonderful. I loved it.

HILDA OF WHITBY – A SPIRITUALITY FOR NOW

The North Yorkshire fishing port of Whitby rates as one of my favourite UK places. I’ve long been fascinated by the haunting ruins of its vast cliff-top Abbey. Nearly 1400 years ago, St Hilda, a Celtic nun, established the northern centre of Christianity here. This is Hilda’s inspiring story, expertly told and a pleasure to read.

JESUS WITHOUT BORDERS

I enjoyed this book although it’s terribly American.  However, that’s the point. This is a collection of travel stories as the author journeys from the USA Bible belt to a dozen different countries, looking at Church life and meeting with Christians. The chapter on his visit to England will make you smile!

POPE FRANCIS: THE AUTHORISED BIOGRAPHY

Jorge Bergoglio or Pope Francis has been in office for two years. The only authorised biography to date, this book fleshes out the man and his ministry in a series of revealing conversations. Written by two journalists, it provides a clear and comprehensive picture of this most unconventional of Popes.

THE THIRD TARGET

Written by a New York Times best-selling author, and in the style of Spooks and Homeland, this novel pushes all the buttons for a gripping read. Highly topical; ISIS, Al Qaeda, Israel, America and Syria are all in the story. There is not that much fiction on our shelves that appeals to men, but this is one such novel that can be recommended with confidence.

THE THOMAS THE TANK ENGINE MAN

2015 marks the 70^th anniversary of TTTE. Who doesn’t love these stories and who cannot recite the names of most of the engines? Yet we know a lot less about Thomas’s creator, Reverend W Awdry. Here Brian Sibley, the best-selling biographer of C.S. Lewis, unlocks Awdry; train enthusiast, storyteller, family man, eccentric, pacifist and pastor.

WHERE IS GOD AT WORK?

Has the Church given the world of work short shrift over the years? This book explores the importance, indeed the imperative, of taking your faith to work with you. The author, an ordained C of E priest, is also a tax specialist in a major corporation. He reflects on the challenges and opportunities provided to Christians by their working environment. Innovative and practical.

Metadata for these titles:	Author	ISBN
Blessing (Faith Going Deeper)	Andrew Davison	978-1-84825-642-2
Deep Calls to Deep	Tony Horsfall	978-1-84101-731-0
George Muller: Delighted in God	Roger Steer	978-1-84550-120-4
Hilda of Whitby: A Spirituality for Now	Ray Simpson	978-1-84101-728-0
Jesus without Borders	Chad Gibbs	978-0-310-32554-3
Pope Francis: The Authorised Biography	Rubin / Ambrogetti	978-1-444-75251-9
The Good Shepherd: from Psalm 23 to NT	Kenneth Bailey	978-0-281-07350-4
The Third Target	Joel C. Rosenberg	978-1-4964-0531-9
The Thomas the Tank Engine Man	Brian Sibley	978-0-7459-7027-1
Where is God at Work?	William Morris	978-0-85721-628-1

This article was written in March for publication in Together Magazine (May to June 2015).

These titles can be purchased via any good Bookshop or from clcbookshops.com

Review – Latest Spirituality Titles: 10 to Watch – Spring 2015

Whoever said that Christian books are boring? Not so . … here is a personal selection of my ‘Ten to Note’ Christian titles from the many hundreds published in the current period:

40 Days, 40 Bites: A Family Guide to Pray for the World

Simply superb! If you missed this, you’ve missed a treat. This is Operation World Lite for all the family. Colourful and informative, a really outstanding package which deserves to do well. The maps, charts and prayer points enable adults and children to learn together whilst praying for the world.

Footsteps of Jesus: Pilgrim Traveller’s Guide to the Holy Land

Despite the perceived and sometimes real dangers, people still travel to Israel. I went there last year and I’m sure I would have benefited from this new BRF guide. The truth is that, alongside a Rough Guide and the Lonely Planet, you need to take a spiritual guidebook as well. This should be the one.

In God’s Hands – Archbishop of Canterbury’s Lent Book 2015

At the heart of Archbishop’s Tutu’s faith is an unshakeable belief in the infinite value of every individual. This, coupled with his unwavering declaration of the love of God for everyone regardless of colour or faith, makes this paperback a profound reflection for the forthcoming season of Lent.

Love so Amazing: 40 Reflections on my Favourite Hymns

I love hymns. I collect books of hymn stories. Hymns are in danger of being lost to our culture. BBC TV’s ‘Songs of Praise’ has probably done more than most churches in keeping hymns alive in the national consciousness. Presenter Pam Rhodes selects her personal choices in this small hardback.

Miracles

Sub-titled, ‘What they are, why they happen and how they can change your life’. Is this rather hefty hardback the definitive work on the subject of Miracles? You must judge for yourself, but it comes with some weighty endorsements, and attempts to navigate the middle ground between the extremes of enthusiasm and scepticism.

The New Rules for Love, Sex and Dating

I heard Andy Stanley preach at his mega-church in Atlanta last year. He is the son of the better-known Charles Stanley. Above all, Andy Stanley came across as sensible, realistic and down-to-earth, with none of the usual trappings of American superstar preachers. This book deserves to do well.

On Rock or Sand: Firm Foundations for Britain’s Future

The Archbishop of York always seems such a joyful, solid character, and a far better role model for this country than so many of our politicians. In this book, John Sentamu edits various contributions looking at the essential values required to build a just, sustainable and compassionate society for the Britain of the future.

Presence and Encounter

I met David Benner at a counselling conference in Singapore. He had the most extraordinary impact on my life, introducing me to the constancy and beauty of God’s presence. I view that moment as a clear spiritual turning point. Anything written by Dr Benner is well worth reading – very slowly!

When God Breaks In

Yes, it’s the same Michael Green – back again with a fascinating book of how Christianity is thriving and growing around the world. For me, the interest lay in his chapter of how spiritual renewal came to Singapore. Sub-titled ‘Revival can happen again’, this is truly a faith-building and timely book.

The Wisdom House

Hodder Faith do produce attractive books. This title is elegantly packaged and makes a lovely gift. I enjoyed this book of ‘life-lessons’. As a grandparent, so much of what Rob Parsons writes resonated with me. This is vintage Parsons: thought provoking, faith-full and wise. This really is a significant book.

This article was written in November 2014 for publication in Together Magazine (January to February 2015).

These titles can be purchased via any good Bookshop or from clcbookshops.com.

Bibliographic Metadata
Title	Author	Publisher	ISBN
40 Days 40 Bites: A Family Guide to Pray for the World	Trudi Parkes	Christian Focus	9781781914014
Footsteps of Jesus: Pilgrim Traveller’s Guide to the Holy Land	Perry Buck	BRF	9780857463456
In God’s Hands (ABC Lent Book 2015)	Desmond Tutu	Bloomsbury	9781472908377
Love so Amazing: 40 Reflections on my Favourite Hymns	Pam Rhodes	Lion Hudson	9780857215703
Miracles	Eric Metaxas	Hodder Faith	9781473604766
The New Rules for Love, Sex and Dating	Andy Stanley	Thomas Nelson	9780310342199
On Rock or Sand: Firm Foundations for Britain’s Future	Editor: John Sentamu	SPCK	9780281071746
Presence and Encounter	David Benner	Brazos Press	9781587433610
When God Breaks In	Michael Green	Hodder Faith	9781444787962
The Wisdom House	Rob Parsons	Hodder Faith	9781444745665

Review – Latest Spirituality Titles: 10 to Watch – Autumn 2014

Here is a personal selection of my top ten ‘to watch’ Christian titles from the many hundreds published in the current sales period:

EAGER TO LOVE

Spirituality writer, Richard Rohr’s books are always eagerly awaited. In this new hardback, Rohr, himself a Franciscan friar, looks closely at ‘the alternative way’ of St Francis of Assisi, one of the Christian church’s most popular saints. All in all, this is an attractive package with a stunning cover.

GATECRASHING

A remarkable book and a content-rich ministry title from one of the UK’s newest publishers. Gatecrashing is the account of the ‘24-7 Prayer Ministry’ as it has developed on the non-stop party island of Ibiza. This book deserves to do very well and is well worth stocking in some depth.

GROWING UP SOCIAL

OK, so how long do you spend on a screen these days? For children, the statistics relating to screen time are astonishing. Gary Chapman (of 5 Love Languages fame) and Arlene Pellicane look at ways in which families can ‘remain relational’ despite the continuing impact of technology. A timely title.

HEART OF A LIONESS

A moving testimony of a life lived with ‘sacrifice, courage and relentless love’ among the children of Uganda. Irene Gleeson or ‘Mama Irene’ describes an incredible journey of faith which led eventually to Africa and to her work for justice and child advocacy. A strong cover; this should do very well.

JOURNALLING THE BIBLE

Spiritual Journalling is becoming increasingly popular. Corin Child, a Norfolk vicar and the vice-chair of ACW, demonstrates some creative ways to help engage with this spiritual discipline. It’s practical, easy-to-use and includes 40 ‘road-tested’ writing exercises. This surely is the type of book that cries out for effective hand-selling!

KILLING LIONS

There are not many books out there that appeal to younger men. Bestselling author, John Eldredge has teamed up with son, Samuel to explore what it means to be young and male in a western culture. Here is a series of meaningful conversations between a father and son. A fascinating topic.

PLAY THROUGH THE BIBLE

Hurrah – it’s the sequel to Bake through the Bible which I just loved! Here are stories and activities for 20 weeks of games, crafts and play with young children which explore the Gospel of Luke. Described as fun and messy, obviously just right for a grandparent to buy for a grandchild, I think!

RUNNING INTO NO MAN’S LAND

The well known World War 1 poet, Woodbine Willie was not a soldier, but an Anglican chaplain who won the Military Cross for bravery. This account of his life is beautifully written, each chapter is engaging and it deserves to reach out to a very wide audience. Thought-provoking and well timed.

SURPRISED BY SCRIPTURE

Not another Tom Wright, I hear you say! Described as ‘thoughtful and provocative’, here is a collection of sermons and talks that seek to show how Bible principles can be applied to pressing contemporary issues. It’s sure to sell well, so you’ll need to extend your shelf space yet again for Professor Wright!

VANISHING GRACE – WHATEVER HAPPENED TO THE GOOD NEWS?

Journalist and popular writer, Philip Yancey asks why the church tends to so often stir up negative vibes in our society. Here he poses the question, ‘How is Christianity still relevant in a post-Christian culture’? Yancey is one of the best writers of our time, with his books already regarded as classics.

Killing Lions	John & Sam Eldridge	Thomas Nelson	9781400206704
Eager to Love	Richard Rohr	Hodder Faith	9781473604018
Journalling the Bible	Corin Child	BRF	9781841017365
Surprised by Scripture	Tom Wright	SPCK	9780281069859
Running into No Man’s Land	Jonathan Brant	CWR	9781782592655
Vanishing Grace	Philip Yancey	Hodder Faith	9781444789027
Heart of a Lioness	Irene Gleeson	Authentic	9781780780474
Growing up Social	Gary Chapman	Moody Publishers	9780802411235
Gatecrashing	Brian Heasley	Muddy Pearl	9781910012093
Play through the Bible	Alice Buckley	Good Book Co.	9781909559196

This article was written in August for publication in Together Magazine (September to October 2014).

These titles can be purchased via any good Bookshop or from clcbookshops.com.

Reflection – Iraq, ISIS, Islam and Saint Francis

Spirituality writer, Richard Rohr’s books are always eagerly awaited. In this new hardback, Rohr, himself a Franciscan friar, looks closely at ‘the alternative way’ of St Francis of Assisi, one of the Christian church’s most popular saints. All in all, this is an attractive package with a stunning cover.

Hodder Faith recently sent a reading copy of Richard Rohr’s latest book, Eager to Love. In fact, I selected it as one of my ’10 to Watch’ titles in the September/October issue of Together magazine.

Eager to Love is not a difficult book, but it’s far from an easy read. Words tend to pop up and shout, and phrases seem to have specific resonance for a given situation.

I read this during the massacres and genocide of Christian and other religious minorities across the Middle East and was stopped in my tracks by one very short 4-page chapter, ‘Entering the world of another’, a timely cameo of St Francis of Assisi and his two-week visit to the Muslim Saladin in Egypt.

The record of this extraordinary encounter in 1219 between the apparently powerless Christian monk and the all-powerful Islamic ruler sends a clear echo down through the centuries of just how costly it is to ‘love your enemies’.

Parallels between the nine Crusades and now in our own day, ISIS, are plain.

Reading Rohr’s words, it seems a case of ‘plus ca change, plus c’est la meme chose’. He writes of how Saint Francis spoke at great personal cost against the Crusades, telling the Christian soldiers that ‘this was not of God’. Rohr comments on how the Sultan honoured Francis for his courage, sending him away with his protection and a gift of a prayer horn, which to this day is kept in Assisi.

St Francis’s view of how the Christian Church, in supporting the Crusades, actually caused the greater sin of damage to the wider principles of the Kingdom of God is one for us to ponder again for ourselves.

Today, in returning violence with violence, do we once again negate the values of the Kingdom? Good writing has the ability to challenge our assumptions and make us more thoughtful people.

Hodder and Stoughton – 9781473604018  – Published 14-Aug-2014 

Reflection: All shall be well and all shall be well …

I am, by nature, an optimist. I tend to approach life and spirituality through the lens of hopefulness, which is why I am very fond of these faith-filled words written by someone known to history as Julian of Norwich, probably not her actual name which may have been unknown. These words have the ability to change the atmosphere of faith. They are a reminder of just how important words are in dealing with life’s challenges and circumstances.

 ‘It is true that sin is the cause of all this pain; but all shall be well, and all shall be well, and all manner of thing shall be well’.

Revelations of Divine Love, recorded by Julian, Anchoress of Norwich.

The Lady Julian, an English mystic from the 14^th Century, was an anchoress, a type of nun, living in East Anglia. An anchoress (or recluse) was someone who had withdrawn from the world into the life of prayer, often spending that time in solitude. Born c. 1343, Julian lived possibly into her 70’s, a good age for that time. She spent much of her life in a timber or stone cell nearby to the church at Conisford near Norwich, and was a source of spiritual counsel and advice for local people. The Lady Julian was clearly an educated woman with a good understanding of languages and theology. From what we read, she was well regarded in the Norfolk area, but little else is known of her life, except from her own writings which have passed down through the years, and which are still read and widely appreciated today.

The turning point in her life came on 13th May 1373. Whilst seriously ill and very possibly dying, she received sixteen ‘shewings’ or visions over two days, which she attributed to God. She recovered and was restored to full health. These showings became the basis of her own contemplative life. Twenty years later she set down her account of the event. Her book, ‘Revelations of Divine Love’ is delightful; full of spiritual truth, hope and thoughtful reflection. There are shades here of Thomas a Kempis and his ‘Imitation of Christ.’

Incredibly, Lady Julian’s book has the distinction of being the earliest surviving book written in English by a woman. The earlier book – or the ‘short text’ – was later expanded by Lady Julian into a much longer volume, consisting of some 86 chapters and known as the ‘Long Text’. The short text exists in only one 15^th century manuscript, copied from an original written in 1413 and now held in the British Library. The first printed version of the long text was made in 1670, and this is the volume that most of us have access to in the updated English editions.

In ‘Revelations of Divine Love’, The Lady Julian tells of how God, ‘our courteous Lord’ showed her,

‘a little thing, and the size of a hazelnut, on the palm of my hand’. God tells her that, ‘it is all that is made’.

From this, Julian realises that, just as this small object exists because God loves it, so each individual is created and loved by God himself.  She was clearly troubled, as we all are at times, by the mystery of how such a loving God could have allowed sin and evil to enter the world. She came to see that sin is known in our lives through the pain that it causes us. God uses this pain to move us towards him for mercy and to receive his love. In this He assures us that,

‘All shall be well, and all shall be well, and all manner of thing shall be well’.

When bad ‘stuff’ happens, it will often (not always, I realise) push us closer to God himself. This is surely the essence of Christianity, as summed up by another writer in the final chapter of the Revelation of St John: at the end of time, God will bring all things together under Christ the son; there will be a new reality. All shall be well …

Lady Julian died c. 1420 and was contemporary with another English mystic and eccentric, Margery Kempe, herself the author of the first known autobiography written in English. This was quite an extraordinary period for English literature and for written spiritual meditation.

Hopefulness or a confident expectation is an empowering quality and a Christian virtue. God loves and God forgives. He knows the end from the beginning. No matter what is happening to us, no matter the magnitude or the origin of the disasters around us, ultimately all shall be well. I sometimes think the great sin of our age is the need to know everything, to be like God himself.

Lady Julian reminds us that some things will only be known to us in heaven. It’s a matter of our trust; it’s also a matter of divine love.

Julian of Norwich again;

‘We hope that God has forgiven our sins, and that is true. Then our courteous Lord shows himself to the soulmost merrily and with a glad expression’.

Book Trade – Stock, stock and yet more stock

Working on Together magazine and through my involvement with CLC Wholesale, I see a huge variety of product. In fact, far too much product in my opinion. Publishers and distributors are continuing to push out new titles into a fundamentally changed sales environment and a shrinking physical market. This cannot continue. The economics don’t add up. Internet retail copes poorly with new product as recent debates over ‘Discoverability’ show. In my view, the jury remains undecided on whether the Internet will ever fully replace the ‘lost’ B&M sales from the many, many shops that have closed in recent years.

And yet still the titles keep coming. Suppliers have yet to react intelligently to such a radically changed marketplace. I doubt anyone can continue to keep publishing at current levels into an already saturated market. I fear further fallouts. Mergers could follow. Self-publishing is already making inroads into the traditional model and publishing is feeling the cold draught of reality. I applaud publishing start-ups, like Edinburgh’s Muddy Pearl, that are probably nimble enough to make it, but they too face an uncertain future.

There is way too much mediocre product, much of it destined to remain unread – a major challenge for authors as well as for publishers. Put simply, way too much is being published and a market correction is surely due. Publically quoted Lion Hudson PLC has taken a large stock write-down for two years running; £924,000 in 2013 and £550,000 in 2012 (Source: annual company accounts). Many other publishers have similar challenges providing for high levels of dead or slow-moving stock. Quite whether all are as strong as a PLC to cope financially with such savage action is a moot point. Over the longer term, publishers will profit from the shift to digital as they will benefit significantly from higher sales but with far lower stock management costs.

This summer, we caught a glimpse of what happens when a tectonic shift takes place. The Kingsway–DC Cook distribution upheaval has left a drastically altered landscape, especially for many USA houses. The reality has dawned that the UK no longer has the distribution capacity required to handle the vast amount of Christian product looking for a home. Not all of those suppliers originally with KW/DCC will be racked here again. Some are still looking; others have withdrawn from the UK. Distribution is not for the faint-hearted. It costs. Lots. Especially if you are intent on the deep stocking of all lines listed. Something has to give as the financials are becoming harder and harder to get right. New product is replaced by even newer product in an ongoing frenetic cycle – and then promptly forgotten. Ask yourself, how many of the recent titles you have been shown have ‘made it’ and are still earning their keep? In my view, the only way for retail to survive is to become ever more selective – to the severe frustration of publishers (and authors) who nurse the fervent belief that every one of their titles is both ‘key’ and ‘core’ to your business.

Where does this leave the Christian retailer? Those who survive will be those shops that choose stock wisely, prudently and are selective in the extreme. The game has completely changed.  For publishers to succeed, the key issue is ‘discoverability’ whereas for the retailer the absolute priority is ‘selectivity’. On what are you spending your money? No longer can it be about stocking anything and everything. To do so is impossible given such a huge product range and the relative size of most UK stores; insane given the investment needed in stock that could be here today and gone tomorrow; and unnecessary in a digital world which demands physical retail to be distinctive and unique if it is ever to make it through to the end of this decade.

I contend that selectivity and discoverability really do lie at the heart of this debate. You and I have the power to move the market if we truly believe in a product. The art is finding the book that really moves you to want to handsell it to as many friends, family, colleagues and customers as is humanly possible. When did a title last grab you like that? What was it? How good did it make you feel when it started to move off the shelves? My colleague, Chris Magee did just this with ‘The Circle Maker‘ (Zondervan). Its message touched him deeply, so he sent one copy to many of the retailers that CLC works with – and it remains one of their top sellers. Without such action, many books will sink without trace.

Most of us came into this trade to make a difference to people’s lives. Recommending – suggesting – handselling a title that has absolutely got to you is just the most fulfilling aspect of what we do. Hype and PR have no place in this trade and yet seemingly it’s all around us. Do we truly believe all the claims that we make for much of the product that we promote? Is it not high time we looked again at the ‘how’ and ‘why’ of the sale as well as our need to shift stock? In a few short years, we seem to have gone full-circle. There was a time when our shops were expected to stock in both width and depth. No longer; the new trading reality allows us to be ourselves and stock what we wish to sell, what we believe in and not those titles which have no place in our shops, as their claims are often far too spurious and their content questionable. It’s time for a rethink right across the trade on this matter.

Moving from the negative to the positive, I’d like to highlight a couple of areas that certainly warrant our attention – Children’s books and Bibles. I’ve written previously about the continuing growth in the sale of children’s titles, especially for the younger age group (pre-school and picture books are up 5.5% in five years according to new Nielsen figures). However, the one area that merits serious profile is Bibles. Sales continue to rise year-on-year. The appetite for Bibles seems to grow and grow. The range of styles and colours has never been as wide. Pink Bibles sell! This is the area that we do know about. It’s our specialism and no one can compete with us in our knowledge of the Bible market. Even the reinvigorated Waterstones doesn’t really cover this section that well.

Christian retailers know Bibles better than anyone (or at least I hope we do). Translations, bindings and fonts are what we do. It’s truly a skill to manage a good Bible department – and it pays off. This is the one area on which we must concentrate effort – through high stock investment, in-depth staff training and knowledgeable customer engagement. I’ve always enjoyed selling Bibles; that passion has never gone away. This is the one genre that makes this trade special – very special – distributing the very word of God is not given to everyone but you and I get to do it as part of our day job – wow!

Here are four stand-out Bibles that have impressed me this autumn. This is a personal selection (no publisher was involved in this choice!) but I would be proud to promote and handsell all of these Bibles to any customer (or friend) I might come across!

1. The NLT Wayfinding Bible (Tyndale House)

This is quite superb and is probably my favourite newcomer this year – a very clever use of colour and graphics enabling the reader to find their way through the complexity of the Bible by navigating via three clear ‘routes’. Love it.

2. The NIV Journalling Bible (Hodder Faith)

Of the various covers available, the black cloth hardback is my favourite. Journals sell well in all shops and spiritual journalling is increasingly popular. This Bible has a lot of journalling space. It feels great and is a welcome addition to the range – but I’d use a soft pencil rather than ink when writing in it.

3. The NIV Every Day with Jesus Bible (CWR)

I loved the imaginative marketing campaign on www.onebible.co.uk Check it out. Selwyn Hughes’s hugely popular notes, allied to the Anglicised NIV 2011 text and presented in a chronological one year reading edition make this a ‘must-have’ stock item.

4. The ERV Youth Bible (Authentic)

At last – the text and notes in this perennial youth market best-seller have been completely reworked. It’s good – very good – and for a while at least, the price looks unbeatable. Impressive, and it’s good to add such a fine looking Bible to the shop youth section.

This article was written in late October for Together Magazine (December 2013 to January 2014)

Book Trade – Return to the shop floor

On British TV, Back to the Floor programmes are a ‘must-see’. Viewers watch bosses mix with workers, sometimes culminating in an epiphany of goodwill after their stint at the coalface, sometimes not!  Management Today runs a monthly piece where it sends one of their unwitting writers to spend a day in a workplace. Well, in July, CLC did similarly in placing me for a spot of holiday cover in Guildford.

Guildford is one of CLC’s smaller branches – probably they didn’t want to tax me too much – tucked away somewhat off the main drag. This shop has been trading in upmarket Surrey for many years; first opened by Challenge Literature Fellowship in 1930, and subsequently acquired by Wesley Owen in later years, it was one of the six shops rescued by CLC from the STL Distribution demise in 2009.

I was really struck by the shop, its history, the staff, customers and the locality. I asked myself, what would change in this community if this shop was not here? This is an unremarkable shop. It’s small-to-medium in turnover and similar to many other shops up and down the UK. But it’s there. And, for me, that makes the difference. Keeping shops open is a particular burden of CLC. Of course, shops sometimes have to close as they reach a natural end point. In this case, the shop is there – and I think Guildford is all the better for it. What about those towns and cities where there is no shop? My contention is that these places are poorer spiritually without such a presence.

Once again I saw the importance of ‘talking up’ Christian retailing – It’s not at the bottom of the resources food chain. Christian retailers can be poorly regarded, even by fellow Christians. I applaud the Waterstones initiative raising the role of ‘Bookseller’ to an enhanced status within their branches. We rightly demand a lot from our shop floor staff, but we need to applaud and encourage them whenever possible.

This entire experience reinforced a cast-iron conviction that an on-street ‘Presence’ is critical to our Christian witness. I came away with this clear challenge to suppliers: Why are you not more supportive? Why do you act as if it doesn’t matter if shops disappear? Now I know these questions can seem subjective. I’m sure that, right now, some of you are indignantly putting pen to paper – but please hear this; this really is how it feels on the ground.

Anyway, to return to my experience of ‘Back to the Floor’. I’d been for a day’s induction as it’s clearly some while since I stood behind a counter. What fun … for me, at least. Although acting manager, Jill may have thought otherwise, she didn’t voice it, not to me anyway!  I’d forgotten so much, but like riding a bike, things came back fairly quickly and I’d actually hand-sold a quality, leather NIV Bible towards the end of that first day. A truly good feeling!

The manager impressed me. She showed sheer tenacity and a real dedication to the job, well beyond the call of duty. There was an incident in the street involving the Police and a couple of ambulances. This was well handled by the staff; they were on-hand, got stuck in and this put the shop in a positive light as a part of their local community. Time and again, I was struck by the dedication of this small team, often with very limited backup. And this doesn’t just happen in Guildford; it happens all over the UK on a daily basis. When you open your shop today, you will make a difference to the people you come alongside.

I found it hard. I found it physically demanding and on occasions, I found it boring! It was the hottest day of the year so far, the till was situated in the front window and it felt like I was being cooked every time I served a customer. I battled to get home on that first day. The trains were delayed due to the rails buckling in the heat and my 30-minute journey took two hours. In the shop, I had a schedule but it was next to useless as everything took far longer than planned. Customers and phone calls have this habit of obstructing the routine! Then there are the practical difficulties caused by having too few staff or volunteers to call on. You’re pulled in so many directions. You’re tied to the till. Having a break and even getting to the loo becomes a logistical challenge.

As you can see, it was all going so well. It got worse. I became irritated by someone using the shop as a library, spending literally hours reading their way through the books. Do you know; they were back again the next day? Oh dear, I knew that I was supposed to be welcoming and caring but in a rather small shop on a very hot day that too was hard. I decided that there are some really odd customers out there; an eclectic bunch indeed. Can I also say with some authority that people buy the oddest of items in the gift line! But there again, we were the one’s stocking them. Oh well …

I was blown away by how technology is now so central to the whole operation. It really is a whole lot easier to run a shop; from mobiles for texting customers to websites for accessing information. In the past this would have taken forever and then the result would probably have been wrong! The sheer immediacy of information was the most striking. There is so much bibliographic help available. PubEasy was a delight to use and I was able to build my order as the day progressed. Then there is the delicious irony of using Amazon as the shop database. Amazon is obviously a double-edged sword but it’s superb for in-store use – providing you don’t show the interface to the customer (as I did) and then spend ages having to explain pricing policy to a disgruntled purchaser! Credit card usage, especially for inexpensive greetings cards, made me smile. The daily cash take is minimal as more and more customers use plastic for even the smallest of purchases. It makes end of day cashing up much quicker and the card companies cannot really lose as they gain from both parties. As purchasing moves on to Smartphones, this too will have an effect on retail procedures.

What did I learn? That I loved working in the shop. Despite what I’ve said, there was an enjoyment of the day and particularly of serving people that you’d have to go a long way to beat. Good people skills remain absolutely key despite the tech. It’s still possible to hand-sell; indeed I think it’s a requirement! I know licensing is contentious but there is something when playing CD’s that does help the sale of music. On two occasions in as many days, I sold music that, at the time, was being played in-store. I noted the strong appeal of fiction. Fiction sells and it’s not correct to say otherwise.  Authentic, CWR, BRF and Lion are each producing beautiful Children’s books, the standard of which is second-to-none and a delight to sell.

To me, the sale of the Bible remains central and deeply fulfilling. The range of Bibles available is extremely good, regardless of version. All Christian shops must concentrate on Bibles in depth as their core stocking statement. At the time, the lack of Tyndale NLT’s was a huge frustration resulting in two almost empty shelves – not good for all concerned. Hodder Faith have a superb range of British text NIV’s in attractive bindings and boxes, although I’m certain an enhanced large print series would be welcomed.

The necessity of good stock knowledge was rammed home yet again to me. For shops, it’s an Achilles heel and one where we fail so often. We do have to get a whole lot better at this. Basic product training is absolutely key. Publisher core lists are useful but I’d like to see the ‘must-haves’ from each publisher; a smaller selection of titles you simply cannot do without, as core stock lists tend to be way too long. I cannot over-estimate the importance of office-based staff being ‘hands on’ in the shop. It set me thinking – the general market has held a number of successful ‘publisher/retailer swap days’. Why not the same for our niche – and for authors too? Anyone up for it? There’s such a lot we can learn from each other. It’s totally different when you move from the spreadsheet to the till; from theorising about what should happen, to seeing what actually does happen on the ground.

Two stories and I close. Two young foreign students came in. Initially I was fairly suspicious as they took what seemed like ages checking the shelves. I wondered why they were there (shame on me). As they paid, they told me in their limited English – I speak no Spanish – that the two books they were buying were presents for their mothers at home. A pointed lesson not to judge either appearance or motive too quickly!  Someone else came in and told me they’d been healed of a condition through prayer. He was clearly OK now. As he left, he said to me, ‘God bless you’. His words really cheered me that day and I was moved both by the power of blessing and by the power of encouragement. That’s what you and I do, despite the daily challenges. We bring a mixture of blessing, encouragement and presence to our local communities.

Well, what great fun. It had been an age since I’d done this. Anyone out there interested in holiday cover, do let me know – but only if you’re by the seaside! I cannot promise to double your turnover but, on the strength of these few days, I will at least keep the doors open! Oh, and by the way, CLC have asked to return but funny this … I’ve not been given a date yet!

This article was written in early September for Together Magazine (October – November 2013)