Review – Latest Spirituality Titles: 10 to Watch – Autumn 2014

Here is a personal selection of my top ten ‘to watch’ Christian titles from the many hundreds published in the current sales period:

EAGER TO LOVE

Spirituality writer, Richard Rohr’s books are always eagerly awaited. In this new hardback, Rohr, himself a Franciscan friar, looks closely at ‘the alternative way’ of St Francis of Assisi, one of the Christian church’s most popular saints. All in all, this is an attractive package with a stunning cover.

GATECRASHING

A remarkable book and a content-rich ministry title from one of the UK’s newest publishers. Gatecrashing is the account of the ‘24-7 Prayer Ministry’ as it has developed on the non-stop party island of Ibiza. This book deserves to do very well and is well worth stocking in some depth.

GROWING UP SOCIAL

OK, so how long do you spend on a screen these days? For children, the statistics relating to screen time are astonishing. Gary Chapman (of 5 Love Languages fame) and Arlene Pellicane look at ways in which families can ‘remain relational’ despite the continuing impact of technology. A timely title.

HEART OF A LIONESS

A moving testimony of a life lived with ‘sacrifice, courage and relentless love’ among the children of Uganda. Irene Gleeson or ‘Mama Irene’ describes an incredible journey of faith which led eventually to Africa and to her work for justice and child advocacy. A strong cover; this should do very well.

JOURNALLING THE BIBLE

Spiritual Journalling is becoming increasingly popular. Corin Child, a Norfolk vicar and the vice-chair of ACW, demonstrates some creative ways to help engage with this spiritual discipline. It’s practical, easy-to-use and includes 40 ‘road-tested’ writing exercises. This surely is the type of book that cries out for effective hand-selling!

KILLING LIONS

There are not many books out there that appeal to younger men. Bestselling author, John Eldredge has teamed up with son, Samuel to explore what it means to be young and male in a western culture. Here is a series of meaningful conversations between a father and son. A fascinating topic.

PLAY THROUGH THE BIBLE

Hurrah – it’s the sequel to Bake through the Bible which I just loved! Here are stories and activities for 20 weeks of games, crafts and play with young children which explore the Gospel of Luke. Described as fun and messy, obviously just right for a grandparent to buy for a grandchild, I think!

RUNNING INTO NO MAN’S LAND

The well known World War 1 poet, Woodbine Willie was not a soldier, but an Anglican chaplain who won the Military Cross for bravery. This account of his life is beautifully written, each chapter is engaging and it deserves to reach out to a very wide audience. Thought-provoking and well timed.

SURPRISED BY SCRIPTURE

Not another Tom Wright, I hear you say! Described as ‘thoughtful and provocative’, here is a collection of sermons and talks that seek to show how Bible principles can be applied to pressing contemporary issues. It’s sure to sell well, so you’ll need to extend your shelf space yet again for Professor Wright!

VANISHING GRACE – WHATEVER HAPPENED TO THE GOOD NEWS?

Journalist and popular writer, Philip Yancey asks why the church tends to so often stir up negative vibes in our society. Here he poses the question, ‘How is Christianity still relevant in a post-Christian culture’? Yancey is one of the best writers of our time, with his books already regarded as classics.

Killing Lions	John & Sam Eldridge	Thomas Nelson	9781400206704
Eager to Love	Richard Rohr	Hodder Faith	9781473604018
Journalling the Bible	Corin Child	BRF	9781841017365
Surprised by Scripture	Tom Wright	SPCK	9780281069859
Running into No Man’s Land	Jonathan Brant	CWR	9781782592655
Vanishing Grace	Philip Yancey	Hodder Faith	9781444789027
Heart of a Lioness	Irene Gleeson	Authentic	9781780780474
Growing up Social	Gary Chapman	Moody Publishers	9780802411235
Gatecrashing	Brian Heasley	Muddy Pearl	9781910012093
Play through the Bible	Alice Buckley	Good Book Co.	9781909559196

This article was written in August for publication in Together Magazine (September to October 2014).

These titles can be purchased via any good Bookshop or from clcbookshops.com.

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Book Trade – Stock, stock and yet more stock

Working on Together magazine and through my involvement with CLC Wholesale, I see a huge variety of product. In fact, far too much product in my opinion. Publishers and distributors are continuing to push out new titles into a fundamentally changed sales environment and a shrinking physical market. This cannot continue. The economics don’t add up. Internet retail copes poorly with new product as recent debates over ‘Discoverability’ show. In my view, the jury remains undecided on whether the Internet will ever fully replace the ‘lost’ B&M sales from the many, many shops that have closed in recent years.

And yet still the titles keep coming. Suppliers have yet to react intelligently to such a radically changed marketplace. I doubt anyone can continue to keep publishing at current levels into an already saturated market. I fear further fallouts. Mergers could follow. Self-publishing is already making inroads into the traditional model and publishing is feeling the cold draught of reality. I applaud publishing start-ups, like Edinburgh’s Muddy Pearl, that are probably nimble enough to make it, but they too face an uncertain future.

There is way too much mediocre product, much of it destined to remain unread – a major challenge for authors as well as for publishers. Put simply, way too much is being published and a market correction is surely due. Publically quoted Lion Hudson PLC has taken a large stock write-down for two years running; £924,000 in 2013 and £550,000 in 2012 (Source: annual company accounts). Many other publishers have similar challenges providing for high levels of dead or slow-moving stock. Quite whether all are as strong as a PLC to cope financially with such savage action is a moot point. Over the longer term, publishers will profit from the shift to digital as they will benefit significantly from higher sales but with far lower stock management costs.

This summer, we caught a glimpse of what happens when a tectonic shift takes place. The Kingsway–DC Cook distribution upheaval has left a drastically altered landscape, especially for many USA houses. The reality has dawned that the UK no longer has the distribution capacity required to handle the vast amount of Christian product looking for a home. Not all of those suppliers originally with KW/DCC will be racked here again. Some are still looking; others have withdrawn from the UK. Distribution is not for the faint-hearted. It costs. Lots. Especially if you are intent on the deep stocking of all lines listed. Something has to give as the financials are becoming harder and harder to get right. New product is replaced by even newer product in an ongoing frenetic cycle – and then promptly forgotten. Ask yourself, how many of the recent titles you have been shown have ‘made it’ and are still earning their keep? In my view, the only way for retail to survive is to become ever more selective – to the severe frustration of publishers (and authors) who nurse the fervent belief that every one of their titles is both ‘key’ and ‘core’ to your business.

Where does this leave the Christian retailer? Those who survive will be those shops that choose stock wisely, prudently and are selective in the extreme. The game has completely changed.  For publishers to succeed, the key issue is ‘discoverability’ whereas for the retailer the absolute priority is ‘selectivity’. On what are you spending your money? No longer can it be about stocking anything and everything. To do so is impossible given such a huge product range and the relative size of most UK stores; insane given the investment needed in stock that could be here today and gone tomorrow; and unnecessary in a digital world which demands physical retail to be distinctive and unique if it is ever to make it through to the end of this decade.

I contend that selectivity and discoverability really do lie at the heart of this debate. You and I have the power to move the market if we truly believe in a product. The art is finding the book that really moves you to want to handsell it to as many friends, family, colleagues and customers as is humanly possible. When did a title last grab you like that? What was it? How good did it make you feel when it started to move off the shelves? My colleague, Chris Magee did just this with ‘The Circle Maker‘ (Zondervan). Its message touched him deeply, so he sent one copy to many of the retailers that CLC works with – and it remains one of their top sellers. Without such action, many books will sink without trace.

Most of us came into this trade to make a difference to people’s lives. Recommending – suggesting – handselling a title that has absolutely got to you is just the most fulfilling aspect of what we do. Hype and PR have no place in this trade and yet seemingly it’s all around us. Do we truly believe all the claims that we make for much of the product that we promote? Is it not high time we looked again at the ‘how’ and ‘why’ of the sale as well as our need to shift stock? In a few short years, we seem to have gone full-circle. There was a time when our shops were expected to stock in both width and depth. No longer; the new trading reality allows us to be ourselves and stock what we wish to sell, what we believe in and not those titles which have no place in our shops, as their claims are often far too spurious and their content questionable. It’s time for a rethink right across the trade on this matter.

Moving from the negative to the positive, I’d like to highlight a couple of areas that certainly warrant our attention – Children’s books and Bibles. I’ve written previously about the continuing growth in the sale of children’s titles, especially for the younger age group (pre-school and picture books are up 5.5% in five years according to new Nielsen figures). However, the one area that merits serious profile is Bibles. Sales continue to rise year-on-year. The appetite for Bibles seems to grow and grow. The range of styles and colours has never been as wide. Pink Bibles sell! This is the area that we do know about. It’s our specialism and no one can compete with us in our knowledge of the Bible market. Even the reinvigorated Waterstones doesn’t really cover this section that well.

Christian retailers know Bibles better than anyone (or at least I hope we do). Translations, bindings and fonts are what we do. It’s truly a skill to manage a good Bible department – and it pays off. This is the one area on which we must concentrate effort – through high stock investment, in-depth staff training and knowledgeable customer engagement. I’ve always enjoyed selling Bibles; that passion has never gone away. This is the one genre that makes this trade special – very special – distributing the very word of God is not given to everyone but you and I get to do it as part of our day job – wow!

Here are four stand-out Bibles that have impressed me this autumn. This is a personal selection (no publisher was involved in this choice!) but I would be proud to promote and handsell all of these Bibles to any customer (or friend) I might come across!

1. The NLT Wayfinding Bible (Tyndale House)

This is quite superb and is probably my favourite newcomer this year – a very clever use of colour and graphics enabling the reader to find their way through the complexity of the Bible by navigating via three clear ‘routes’. Love it.

2. The NIV Journalling Bible (Hodder Faith)

Of the various covers available, the black cloth hardback is my favourite. Journals sell well in all shops and spiritual journalling is increasingly popular. This Bible has a lot of journalling space. It feels great and is a welcome addition to the range – but I’d use a soft pencil rather than ink when writing in it.

3. The NIV Every Day with Jesus Bible (CWR)

I loved the imaginative marketing campaign on www.onebible.co.uk Check it out. Selwyn Hughes’s hugely popular notes, allied to the Anglicised NIV 2011 text and presented in a chronological one year reading edition make this a ‘must-have’ stock item.

4. The ERV Youth Bible (Authentic)

At last – the text and notes in this perennial youth market best-seller have been completely reworked. It’s good – very good – and for a while at least, the price looks unbeatable. Impressive, and it’s good to add such a fine looking Bible to the shop youth section.

This article was written in late October for Together Magazine (December 2013 to January 2014)