Book Trade: Literacy matters – and Libraries matter too

Libraries are once again in the news, and not for the most encouraging of reasons. Closures, cuts and low staff morale seem to be the order of the day. Austerity has taken its toll. In that sense, libraries and bookshops have much in common. Both are fighting for the attention of the reading public, both are under pressure, feeling under-appreciated and threatened in a fast-paced and increasingly digital reading environment.

Closure statistics are salutary. 100 libraries are slated for closure this year, plus 200-300 others to be taken over by volunteers, with the inevitable loss of a professional service. One library campaigner was reported in The Bookseller in February as saying, ‘We are in a state of emergency’. Local authorities will see cuts to their budget this year of 2.9%. One library assistant from British Columbia posted, ‘Cutting libraries during a recession is like cutting hospitals during a plague’. That quote obviously resonated as it’s now all over the Internet.

The authoritative Public Library News website states that, since April 2013, 489 libraries (including 81 mobile libraries) have been closed, or are likely to be closed or have already been passed over to volunteers. This disturbing figure is almost 12% of the total library estate of approximately 4,134 libraries around the country. It is just possible that local campaigning may halt a small number of these closures.

Yet this is not the whole story. There is another aspect to this particular soundtrack. The fight back has started. Central government is being forced to listen to a growing chorus of concern. The many thousands of employed librarians and their libraries are an irreplaceable national treasure. Most agree that libraries are vital centres for literature and reading. Libraries – along with most well run bookshops – emphatically have a future, albeit one that may be somewhat different from that which has gone before.

In September 2013, against these current trends, Birmingham City Council opened their flagship 31,000 sq. feet, 10-floor ‘Library of Birmingham’; one of the largest libraries in the world, and built at a cost of £189m. This library houses over one million books, the Quaker Cadbury family’s ‘Bournville Village Trust Archive’, and one of the two most important Shakespeare collections in the world. Manchester and Liverpool have also opened revamped libraries very recently, both projects costing many millions of pounds.

What are the actual facts about libraries in the UK today?

• There are 4,134 public libraries in the UK (including mobiles)
• 40 new libraries opened in 2012 and 2013
• There are 288 million visits to public libraries each year
• This represents 4,522 visits per 1,000 of the population
• There are 42,914 computer terminals in libraries, all with library catalogue and public internet access
• Public libraries lend 262.7 million books a year
• This breaks down into: 91.6 million children’s books; 116 million adult fiction; 54.6 million adult non-fiction
• There are 10.3 million active borrowers

(Source: The Reading Agency – accessed 20 March 2014)

The Bookseller noted in a recent editorial, ‘there were 10 times as many library visits last year as there were votes cast at the last General Election!’ These statistics are impressive. Closures are obviously a real concern but these numbers are evidence of very considerable traffic flow in and out of the public library service every day.

The reinvention of the public library – as with the local bookshop – is underway. The coalition government has just reconvened the Sieghart Commission (chaired by a Publisher) to report independently on the English library service, and report back to Parliament later this year. Its remit is to investigate how our public libraries should adapt for 21^st century use. The importance of this commission is that its members are widely respected across all parts of our industry. This same group published a report on E-lending via libraries last year; the conclusions of which have been broadly supported, although the Booksellers Association has since expressed well-argued concerns and is requesting certain safeguards for bookshops. One of the newer members of the commission, Luke Johnson, suggests that future library services may well include computer training, childcare and career advice. However, the core activity of promoting literacy and reading must surely continue.

Anyway, why am I writing about libraries in an esteemed journal dedicated to retailing and publishing? Well, for one thing, we each share a common vocation and the deep conviction that books are vital to the health of society, and need to be made available as widely as possible. Speak to anyone, and most will be able to recall their own childhood library. I visited my own local library in the Cotswolds on a weekly basis, taking out a pile of books every time. I came to know exactly what was on each of the shelves, and I was given special dispensation to take out more books than was normally allowed! There is no way that my parents could have supported my reading habit financially were it not for this library. As I write, in my mind’s eye, the whereabouts of those books and layout of the shelves remain a clear memory. My two-year-old grandson has taken up the mantle, delighting in a large pile of children’s picture books on a regular basis. I too have discovered the capers of Elmer the Elephant.

We should all care about the future fate of our local libraries. The library continues to form part of that vital chain in introducing books and learning to future readers. In other words, the future customers of all good bookshops! We have tended to take our libraries for granted. I realise that there are those who see them as an anachronism in an age of the god, Amazon. Governments dislike the expense. The 152 separate local authorities responsible for the UK’s library estate are caught between ‘a rock and a hard place’ in trying to balance their books, so the easiest option is their closure. This is short-termism at its very worse.

Thankfully, councils have a statutory duty under a 1964 Act of Parliament to provide a ‘comprehensive and efficient library service’ for their local communities. Anyone living in the UK is legally entitled to borrow a book free-of-charge from the public library. Oddly, whilst prisons have the same duty to provide a prison library, this is not the case for schools.

We sometimes fail to realise that for some people, books remain expensive, particularly for the vociferous reader. Affordability of books remains a real issue, especially for young families and other sections of society. Not everyone has sufficient disposable income to spend on books. Why then are we closing so many libraries in the UK and removing this hard won social resource? Like bookshops, once they are gone, it’s next to impossible to bring them back again. Does anyone actually care? Well, yes – many people do, and the Internet is full of campaigning websites indicating significant grass-roots support around the country.

Among these websites are:

www.publiclibrariesnews.com

www.readingagency.org.uk/news      Click on ‘library facts’

www.voicesforthelibrary.org.uk

One of the more concerning aspects of this unfolding story is the sheer loss of library staff from the profession. Figures collated by the Chartered Institute of Public Finance and Accountancy show that employed staff numbers dropped 6.8% in the year 2012-13 to 20,302 professionals. Yet library volunteers in the same period shot up 45% to 33,808. For a vital public service this represents a double whammy: the closure of library buildings, and the loss of books and professional staff. The six million dollar question within the profession is whether volunteers are really in any position to run an efficient library service? That particular jury will remain out for some while yet. Readers of this magazine will keep these closures and redundancies in their prayers, especially as many Christians work within the library world. Their profession is hurting in much the same way as in the publishing and retailing world, with the attendant impact of uncertainty and unsettledness on so many families.

I remain as passionate about the future of libraries as I do the future of bookshops. I fully expect both to remain part of our literary landscape. This is one reason why I am involved with Speaking Volumes, a growing charity that exists ‘to help libraries stock good-quality Christian books for all readers to enjoy’.  We work with public libraries, and also libraries in schools, prisons, hospices, playgroups and churches – anywhere, in fact, that books are lent or made available to a wide readership, and we assist by providing 50% of the full price of the books and DVDs.

In April, the ‘Librarians’ Christian Fellowship’, recently re-branded as ‘Christians in Library and Information Services’ (CLIS), appointed me as their next President. I am the first non-Librarian to hold this post, so feel something of a fraud! No matter, I’m a bookman at heart and anyway, I’d always harboured an ambition (unfulfilled) to train as a librarian.

This appointment signals CLIS’s desire to bring those of us involved in books – whether authors, booksellers, librarians or publishers – closer together. To quote ‘The Christian Librarian’ journal, this change of name:

‘Signals to the wider professional world that CLIS is responding to changing times; to the way jobs and work places may be nothing like the work patterns and careers of the past. We have come to this point out of a deep conviction about our calling as a Christian voice in an increasingly secular world’.

This is absolutely a platform upon which I am proud to stand.

This article was written in March for publication in Together Magazine (May to June 2014).

Book Trade – Booksellers Association Conference 2013

Here’s a flavour of the delegate sessions (lifted from my Tweet stream) at last week-end’s very positive Booksellers Association annual conference held over 24 hours at Warwick University, near Coventry, England.

Sunday 22^nd September

• Heading to #BA13 Warwick this w/e. Should be good fun, representing #CLC Bookshops. Trade is on top form after success of @booksaremybag

• So warm. Like a summer’s day here in Warwick. Actually l think we’re probably nearer Coventry. Good to catch up with old friends. #BA13

• Great start to #BA13. Warwick is almost tropical. Excellent Bookseller debates earlier: Thx @unicorntreebks @storytellersinc & Andy Rossiter

• #BA13 ‘Selling’: three fast-paced practical cameos – Effective selling online, Maximising Christmas sales, Promoting books to schools

Monday 23^rd September

• #BA13 underway in Warwick. 250 delegates in conference. Sense of positive energy palpable this a.m. @booksaremybag judged a big success

• #BA13 68% of people prefer to discover books in physical shops. Discoverability is key. Need to place emphasis on physical environment

• #BA13 James Lowther: Shop environment – more sofas, cafe/coffee/wine, singles night, in-store book clubs. Employ best people you can

• #BA13 James Lowther: Shop loyalty is created through having good staff. Important to have an ability to sell without hassling customer

• #BA13 James Lowther: Amazon is not going away! If you can’t beat them … digital interaction and information gathering is vital in-store

• #BA13 James Lowther: Keep @booksaremybag going. Use your shop, your window, your counter. Use big bold messages. Not end of the campaign

• #BA13 Neil Best/Waterstones: Your brand can be defined as what your customers think of your bookshop. It’s their experience of YOU

• #BA13 Neil Best/Waterstones: Best search engine is you, the bookseller. Curation of stock should be an expression of bookselling skills

• #BA13 Jo Henry/Nielsen:Data suggests that ebook sales are plateauing (consensus emerging). 7 in 8 books still bought in physical format

• #BA13 Joe Henry/Nielsen: Why people buy from bookshops? Strong evidence of impulse purchase. 1 in 4 bookshop purchases are pure impulse

• #BA13 Jo Henry/Neilsen: Bookshop strengths: curated stock selection, customer ability to browse stock. Note scepticism of online reviews

• #BA13 Miriam Robinson/Foyles: Onus should be on bookshops that empower customers to do discovery for themselves, not spoon-fed reviews

• #BA13 Keith Butler/Easons: 60 shops across Ireland. Books equal 50% of turnover. Challenges of past 5 years; economic + trade volatility

• #BA13 Keith Butler/Easons: Changing the face of Irish bookselling. New shop design implemented in Cork and Belfast. New bright colour scheme

• #BA13 Keith Butler/Easons: In an Internet age, range is no longer the key selling point in-store, it’s now all about relevance to the customer

• #BA13 Bill Bryson closing keynote: It’s a great chance for me to say thank you to booksellers. Keep going and don’t quit!

• #BA13 Thanks to @BAbooksellers for an excellent conference; full of warmth, great information & practical advice

To sum up – as I posted on Facebook yesterday:

‘Just back from a brilliant Booksellers Association conference in Warwick over the weekend. Good to spend time with Melanie Carroll and John Keble amongst others. Good energy and a positive buzz, much of it down to the very good ‘Books are my Bag’ Saatchi campaign. People are now talking about AA (after Amazon) i.e. in the the sense that Amazon, digital and ebooks are a reality and here to stay so we need to get over it, move on and go for the sales that are still there for those who are adapting in order to do business in the new environment. It’s now very clear that whilst Amazon is not going away, neither is the independent bookshop sector. The evidence of the weekend is that we are a hardy lot! I agree with Melanie that it would be good to see more of our Christian colleagues at the event. Sometimes our niche works against us and makes us look like we inhabit a religious ghetto. I learnt a lot and was very glad I attended’. 

Book Trade – What Future for the Christian Book Trade?

As I write, the fallout from the Kingsway – D. C. Cook distribution decision remains unclear. What is clear is that we are facing yet further consolidation within the distribution sector. Change is unsettling and disturbing and we should say a prayer for all those affected by it.

I benefitted much from reading Steve Mitchell’s (m.d. Authentic Media UK) closely argued seven-page monograph, What Future for the Christian Book Trade?, published as the lead article in the quarterly journal, Faith in Business (available online, £2).

I greatly admire Steve’s ability to look forward, assess future direction and consider those aspects of this trade that many of us would prefer to leave well alone – in short, to cause us to think. Melanie Carroll described the piece as ‘honest and insightful, and as such not without elements of controversy and pain for all elements of the trade’. Steve wrote it as ‘an academic article aimed at church and business leaders explaining the issues facing the Christian book trade’. 

I was particularly encouraged by Steve’s statement – cited twice in the text – that ‘the majority of books are still sold in a physical form from physical retailers’.  I was struck by his examination of the ‘disloyal consumer’ and the stark observation that ‘publishing is likely to see the cold wind that has blown through the retail world enter its domain’.

Yet the essence of the Gospel remains unchanged. Tom Wright in his New Testament for Everyone translates Romans 16:25-26 as,

‘Now to Him who is able to strengthen you according to my gospel, the proclamation of Jesus the Messiah, in accordance with the unveiling of the mystery kept hidden for long ages but now revealed and made known through the prophetic writings, according to the command of the eternal God, for the obedience of faith among all the nations‘.

Quite a task – and still this remains our mandate.

There remains compelling content for us to distribute, albeit in what are now differing and changed formats. What has been described as the historic Guttenburg to Google Revolution is playing out in our own lifetime. Parchments were then turned into printed books and these are morphing in shape and feel into digital content. Quite what all this means for us as a trade is still being worked through but I found Steve’s article to be an eloquent resume of these hugely important issues and highly commend it.

Seek first the Kingdom and …

Increasingly I have come to accept that spiritual insight stands worldly wisdom on its head.

The Bible says ‘God chooses the foolish things of the world to confound the wise and the weak things of the world to shame the strong’. How we hate this. It’s not very cool and gets little recognition from the secular movers and shakers. For our part, we chase after professionalism and eschew the amateur. We love to be seen as wise, hating to be foolish. I was brought up short by the sheer impact of this statement in Henri Nouwen’s book, In the Name of Jesus,

‘My own thinking about Christian leadership had been affected by the desire to be relevant, the desire for popularity, and the desire for power. Too often I looked at being relevant, popular and powerful as ingredients of an effective ministry. The truth, however, is that these are not vocations, but temptations’.

These truths are as important for us in business as they are within the Church. As a trade, we should be even more profoundly aware of them. All our business plans and strategies are of little significance in the light of the deeper principles of the Kingdom: ‘Seek first His Kingdom and all these things will be added to you‘. Other ministries and practices which we judge, sometimes harshly, as ineffectual may be, in the economy of God, quite the opposite. If they result in the spiritual turnaround of just one person, they will have been worthwhile.

In my experience, we tend unconsciously to turn this verse around and to do our adding up before any seeking of the Kingdom. Business culture and worldly practice rears its ugly head and takes us in another direction entirely and we think that our ways are the best ways – they are not. The wisdom of Scripture should be rediscovered for the way that we do business. I have a small plaque hanging in my office recording the words of a captain in one of the Roman legions, discovered in the Libyan Desert; ‘I have learnt and pondered this truth: there are in life but two things to be sought, love and power, and no-one has both’. 

All of this is far easier said than done, particularly in the inevitable pressures of the moment. We probably accept it in our hearts but our heads overrule the idea as naive, one which is unworkable in the day-to-day. In the end, God is left out and we then wonder why we flounder! Brennan Manning wrote in his book, A Glimpse of Jesus:

‘The glory of Christ lies in this … He has called forth disciples to come after him … they are ‘marginal’ people, not part of the scene, irrelevant to ‘the action’. In their ministry of quiet presence they do not need to win or compete. The world ignores them – but they are building the Kingdom of God on earth’.

Someone said to me recently: ‘We are where we are to do the work God has called us to do’. In this trade, this is so true. Calling is critical. It clarifies both purpose and direction.

Just how many Christian trade outlets are there?

This is the one question guaranteed to be discussed whenever book trade people get together. It’s a question with no simple answer because it depends on what you actually mean by ‘outlet’. It’s also compounded by issues of theology, inclusion (who’s in, who’s out) product type and definition.

The most accurate place to go for answers, however, is the UK Christian Bookshops Directory. This has been a labour of love over several years for webmaster, Phil Groom; to whom this trade is deeply indebted for what is a magnificent and free resource. I thought it would be fun to delve into the detail and pull out some of the facts from this archive.

The UKCBD County Index lists 462 Christian trade outlets including London (as at 30^th June 2013).

The largest concentration of trade outlets is Yorkshire with 29 listed, followed by London 27, Kent 20, Devon 14, Glamorgan 14, Hampshire 13, Surrey 12, Sussex 12, Cambridgeshire 11, Somerset 11, West Midlands, 11 Dorset 10 and Lancashire with 10.

In terms of the UK regions; Scotland (including Highlands & Islands) has 43 outlets, Northern Ireland 25, Wales 37, Islands (CI, IOW, IOM) 5, Northern England 86, Central England 91, East Anglia 32, South West 42, South & South East 74 and London with 27.

Christian trade outlets exist in hospitals and café’s, in abbeys and cathedrals, in city missions and conference centres and in traditional denominational settings. One internet retailer is listed: Christian Bits, Haslemere and there are a number of chain booksellers on the list: Quench, St Andrews, Pauline Books & Media, Faith Mission Bookshops, CLC Bookshops and the Blythswood group.

One question is what proportion of these shops operate from church and cathedral premises rather than from the high street or market stalls. 42 of the shops listed here are within church premises, some of which are full-feature shops such as Origin, Woking, but some of which are probably more akin to large bookstalls. This raises the hoary old query of ‘when is a trade account really a trade account’.

The Cathedral and Church Shops Association has 120 members. However, only 29 Cathedral shops are listed on UKCBD, some of which are no doubt far more focused on souvenirs and gifts than on books, once again highlighting the debate in terms of what type of outlets should be included in our definition?  Part of the problem is the perceived (and perhaps actual) decline of the traditional High street Christian bookshop. Reports of such closures are seemingly constant and rumours circulate on a fairly regular basis of shops that are about to close.

The periodic Bookseller Association numbers bear out the brutal fact that bookshops are indeed closing at a rather alarming rate. However, what strikes one in reading though this data is that there is a great deal of creativity out there when it comes to making Christian resources available. Long may this be the case. Perhaps trying to categorise outlets in some way or other is counter-productive. Rather, maybe we should simply celebrate diversity and variety, recognising that so many areas actually do have Christian materials available, often in the most surprising of places.

In closing, let me hypothesise, using the data, in terms of the probable numbers of High street Christian resource centres. The best estimate seems to be around 300 shops trading as part of the traditional high street. Of these, possibly around 200 to 225 are doing the type of business which could ensure a sustainable future. Massive challenges face these shops, most obviously the internet and digital content, but not least the matter of demography as many of these owner/operators come up to their retirement without necessarily having any succession plan in place.

In terms of visibility, the trade no longer has a fully obvious High Street presence across the country. Christian resources are not as widely available as they once were. Sadly, there are entire cities now without any Christian on-street presence.  In my view and given this situation, digital activity on the part of Christian online retailers such as Eden Interactive or Christian Bits is to be welcomed if we are to continue to reach out to this nation with quality Christian material. The irony could be that Christian resources are actually more accessible now given the ubiquity of the internet, but that’s a debate for another time.

This article was written in early July for Together Magazine (August – September 2013)

Book Trade – Photo Record: London Book Fair 2013

For those in the trade unable to attend London Book Fair this week, here are some of the images of the past few days.

Turkey was the Country in Focus for this year’s Fair.

 

The Books are My Bag national promotion was launched this week.

Kobo ereaders had a major and impressive presence at this year’s fair.

Monday was a very busy day at the Fair this year with very full aisles.

Book Trade – Trends in the Wider Market

Canadian retail blogger, PaulThinkingOutLoud was upset recently by one publisher’s website and its aggressive discounting policy. Writing in his blog – which is well worth following – he saw this as

 ‘Another example of a publisher or distributor bypassing the brick and mortar stores. Although some of this might be legitimate overstock inventory, it raises the expectation of consumers for this level of discounting to be normative, which adds to the discouragement of already battered retailers’.

In another post, Paul writes movingly of competing emotions during the closure of one of his stores. He ends with an appeal to press on towards the goal of in-store ministry.

Do you feel battered by falling sales or emboldened by spiritual opportunity? Yes, Christian bookshops continue to close, footfall is in decline, competition from online is savage and at best support from churches is patchy. Yet we are not always that well informed of current trends in the wider publishing scene. In the same way as what happens in the USA often affects the UK, the same is true of events in the general market impacting the Christian trade.

Generally speaking, our grasp of the financials on both ‘sides’ is often lacking. Retailers operate on lower margins with high fixed costs (upward only rents, rising business rates – up 2.6% again in April) whereas publishing in the main has higher margins and a far more flexible cost base. Clearly there are worries on all sides and as publishers face lower physical sales, print-runs continue to fall making the viability of mid-list titles ever more tenuous. Many publishers struggle with storing high levels of physical stock, much of which will eventually be written-down. Ironically for publishers, digitalisation represents yet more cost and a growing overhead; this, coupled with falling average cover prices (ebooks sell at half the average price of a paperback: £3.21 v. £6.31).

Our industry is a torrid place. The physical consumer book market declined by 4.6% in value in 2012, with fiction down 4.5% and non-fiction down 6.3% – only Children’s books held steady. The value of print sales slumped by £74m last year. (It could be worse – in Australia their market fell 6.3%). The marketplace churns violently in a volatile landscape; over 200 libraries were closed between 2011/12 and in another sign of turbulence, Cambridge University Press ceased print production on their Cambridge site after 400 years.

Yet 2012 saw the continued growth in digital publishing, social media marketing and self-publishing. Hive became established. Amazon’s Kindle grew faster than ever and a number of other e-readers, notably Nook, Kobo, and Nexus gathered momentum. Controversially Waterstones began to sell Amazon’s Kindle, recognising that they had neither the time nor money to develop their own platform. The Fifty Shades publishing phenomenon came out of nowhere ending the year with sales of £47.3m.

The market for ebooks was revised upwards to £300m late last year and continues to grow, albeit more slowly. Major publishers report e-sales of between 8% and 17% of overall revenue. In November, the ebook agency price probe in the USA and the EC brought a chill to the major houses as they battled against what felt like unfair external pressures. Now ebooks sell for an unsustainable 20p (a marketing idiocy pioneered by Sony) and most slots in the Kindle top 20 are populated by cheap ebooks. Nielsen data suggest that there are 7m UK ebook adopters, with heaviest use amongst ages 35-44, lowest in the under 20’s. However, the BBC reports that just as many UK adults, 7.4m or 15% of the population have yet to access the Internet.

Bookshop closures continue apace with The Booksellers Association figures documenting ongoing decline: down to 1,028 shops (2012) from 1,535 in 2005 – conversely Children’s bookshops are thriving with more opening this year. In the USA, the one surviving major bookstore chain, Barnes and Noble announced after Christmas that they expect to slim down store numbers by a third. B&N have 689 stores currently with 190-240 of these slated to close over the next decade. It’s a widely held view that the holy grail of ‘Discoverability’ is best achieved in a physical bookshop; browsing activity is their USP.

The debate over the future of our libraries is equally as fierce. The UK Government’s Sieghart ebook library lending review is yet to report but author, Terry Deary said recently: ‘Libraries have had their day. They are a Victorian idea and we are in the electronic age’. How to win friends! It’s worth noting that the PLR on printed books from library lending is more than £6m paid out to 23,000 authors. The debate remains live as people continue to ask if digital will trounce the physical book or whether in due course it will all settle down benignly?

There’s a lot of anger amongst booksellers towards the perceived lack of a level playing field. Writing in The Bookseller, Charles Tongue of the Stroud Bookshop said, ‘I believe Publishers are blindly colluding with Amazon and the result will be the destruction of High street retailing’. He was widely applauded.

I like Foyle’s of London advertising slogan; This Bookshop Will Change Your Life – no ambiguity there! Earlier this year, Sam Husain, CEO of Foyle’s sent an open letter to publishers arguing the need for better terms (an average of 60%) and increased support (promotional stock on consignment). He stated that the current bookshop model is broken, needing a complete rethink. This at a time as Foyle’s announced eight redundancies. Bravely, Foyle’s and The Bookseller have since conducted a two-day ‘Re-imagining the Future Bookshop’ workshop, held in London, allowing the trade to collaborate on what the bookshop of the future might look like. 

WH Smith continue to do a sterling job in showcasing books but even their sales fall year on year; down 7% to the end of August 2012 and down a further 6% in the 20 weeks to mid-January 2013. Another indication of the parlous state of the High Street trade is wholesaler Gardners sales results which dropped 3% to the end of February last year. Blackwell’s did improve their results last year but remain loss making.

Waterstones is far from being out of the woods with the release of poor results (admittedly pre-James Daunt) showing a £37.3m loss. I wish Waterstones well because if their 290 branches were to disappear from the High Street then it would be a very serious matter, and I might add, particularly for publishers. However, I’m encouraged for two reasons: anecdotally, people seem very warm towards the ‘W’ brand and some are switching their buying away from the mighty ‘A’. The question is, will it be enough? Waterstones iconic branding campaign last autumn was well received and this year it has plans for the refurbishment of another 60 shops.

My other reason is that when I visit Waterstones, they generally prove to be busy places and people are markedly buying books. It’s just a shame that Waterstones do not ‘do’ Christianity better and with more visibility. On a positive note, I welcome the announcement by Waterstones of the launch of its staff-training academy and Certificate in Bookselling (accredited by the University of Derby); surely a vote of confidence in its own future by a visionary book chain?

Maybe I’m pipe dreaming? After all, Amazon had overall sales in the UK in 2011 of £2.91 billion (on which they famously paid £416m UK tax). They reported Q4 worldwide revenue growth of 22% to £13bn last Christmas! Latest innovations include customer collection lockers in railway stations and newsagents. This is an immensely powerful online juggernaut and our small trade faces a very significant challenge indeed!

Yet I dare to believe that localism can prevail, customer attitudes can change and that people continue to care about their local shops – you must just hope that I am right! The demise of retailers, Jessops and Blockbuster earlier this year followed by HMV going into administration shows just how tough conditions are. Incredibly, HMV was selling 27% of all CD’s and 38% of DVD’s at the time of its demise.

I would echo Philip Downer’s (ex-Borders) comment from last year;

 ‘The old days of Borders and Ottakars will not return … Coffee, carrot cake, cards and an ebook offer are now essentials for Indies who want to stay in business and thrive for the future’. 

We have to give customers a reason to come to our shops. Why should they shop with you? I was recently handed a forward-dated 15% off voucher for a national (non-book) retailer. It worked. I visited the shop on the stated date, I used my voucher … and I bought far more than I had intended. In the Christian trade we must start thinking more creatively and connecting with customers in a very different way to the past.

Church engagement is a hugely important topic that needs far greater attention and one to which we shall return in the next issue. Many shops find difficulty in communicating with ministers. An earlier church / retail compact has seemingly broken down as leaders shop around – usually online – driven by ‘best price’ owing to the Churches’ own financial constraints. Managers struggle to venture outside their own premises due to low staffing levels or sometimes, unwillingness. And yet, somehow, retailers have to get back in touch with their core customer base – the Churches.

The days of waiting for a church to contact you are long gone. It’s often a salutary task to record daily footfall and till data – but it may just serve as the severe jolt you need in order to take action?

This article was written in early March 2013 for Together Magazine (April – May 2013)

Book Trade – A Tsunami of Bookshop Closures

It has felt like a tsunami of bad news of late with so many Bookshop closures. The UK has lost 26% of its Bookshops since 2006 (over 400 outlets according to the Booksellers Association) and many of these are Christian Bookshops. This decline seems to be quickening with various shop closures announced almost weekly. Even the once-invincible Christian chains have succumbed, weighed down by high central costs and slow decision making: Scripture Union, The Church of Scotland, SPCK, Living Oasis and now Wesley Owen. I’ve written elsewhere that I believe the future belongs to a well-run and nimble independent sector. Have we simply gone full-circle?

The whole sorry saga of these closures came home to me as a bitter blow when I heard of the closure of Wesley Owen on Park Street in Bristol. This was originally the venerable ECL shop where I had cut my bookselling teeth in 1980 under the watchful eye of dear Alan Maynard, God bless him. The ECL Bookshop was originally opened in 1852 by Bristol’s famous George Muller and the building is still owned by the George Muller Charitable Trust.

I wrote on Twitter this week:

‘Sad times – iconic and memorable homes of Christian Bookshops have disappeared: Wigmore St London, George St Edinburgh & now Park St Bristol’.

Let’s remind ourselves of why we do what we do. My esteemed ex-colleague, Steve Bunn replied on Facebook:

‘What powerful ministries these stores and their dedicated workers had; there will be many when we get there (heaven) who will have come through their doors’. 

Our trade urgently needs the rationale for a new approach. The bulk of Christian bookshops, developed in the 1960’s and 1970’s, were a response to what God was doing in the wider church. They embodied a strong pastoral thrust through staff with a vocational calling. Such shops are now often portrayed as outdated and outmoded with an elderly demographic. They are seen as disconnected from the Church and overtaken by changes and events in wider society.

It’s fashionable even amongst some Christians to decry and downplay the significance of Christian Bookshops but, make no mistake about it, where these shops have closed, they will be missed.

I believe that if Christian shops are lost from the High Street, it will be impossible to replace them. 

Yes, I accept that we do need to pose some important questions – what is God saying and doing today? What does the Church want? Where is the new market for resources? How does digital affect sales and delivery? Can we sustain the passion to remain as Christian ministries on the High Street? And if so, how?

Is there still a place for a Christian Resource Centre on the High Street? In my view, emphatically YES. Would a local community be worse off without a Christian presence on its streets? Again, emphatically YES. However, I accept that some ministries may need to be repositioned to serve God’s purposes today and we may need to build a new expression of Christian retailing through which to develop new local relationships. 

We need a fight back. We need to show why selling Christian material on the High Street has never been more important. Closures are insidious. They weaken all of us across the entire trade. It’s bad for Churches, it’s actually worse for our culture – Christian values should be at the heart of society, plain for all to see. It lessens the availability of prayer and pastoral advice in the community, it damages the visibility of Christianity on the High Street and it severely diminishes the reach of suppliers.

I know of what I speak. For Publishers’ to survive they need markets. They must maintain their print runs and they need a sales network. Already print runs are falling and sales (and margins) are simply not being replaced by the Internet or via digital networks. Gradually, publishers are recognising the magnitude of the problem that shop closures are creating. Just where is the required volume of replacement sales going to come from?

That elusive balance of mission and business is constantly shifting. The line continually needs to be recalibrated. My sense is that we once again need to regain the vision of what can be achieved through the ministry of quality Christian material. We may have strayed too far into the territory of mammon and lucre.

It’s not too late. Publishers can still support the Indy’s and what’s left of the Chains. I remain a retailer at heart. I’ve worked for a distributor and a publisher but always with a retailer’s instinct. Other publishers too are doing their best. Consistently, Lion Hudson and IVP have won accolades for their support of the trade – and deservedly so. To my mind, the mantle of the original OM STL has transferred to IVP. They have built on that all important sense of deep concern and support for the ministry of Christian literature. CLC continues to plough a steady and significant furrow in UK retail.

It’s not too late for all suppliers to give retailers a better deal. Sometimes it’s more about their tone, not discount. Some give lip-service to supporting shops but go headlong and unfairly into chasing other markets. Retailers aren’t stupid, they know when they are being strung along and unjustly treated.

As I was contemplating this post, I listened to this moving song by Don Moen. I feel it’s apt for our present situation:

‘You are brighter than my darkest night, stronger than my toughest fight
Just one touch from you my King, my Friend and I’ll never be the same again’. 

 Soli Deo Gloria

Christian Book trade – Good News Centre, Newent: a photo update

I visited Good News Centre Newent again this weekend. It’s always a pleasure to go there. It was looking even more splendid than usual and was really busy – important in the run-up to Christmas. The shop continues to defy all the normal location rules of retailing, situated as it is in rural Gloucestershire.

They have an excellent card and gift range including a really good range of Indian crafts, with which I was not familiar. It was especially good to see lots of books being sold.  Good to see the Bookseller Association’s marketing campaign kit in use – ‘Celebrate Bookshops in Your Community – Keep Books on the High Street’.

I couldn’t resist taking this shot of the CWR Cover to Cover Bible Study spinner! Those of you who know me well know how much I love spinners in shops – something about a poacher and a gamekeeper, I think!

Here’s my mobile phone photo update and my earlier GNC post;

Book Trade; eBooks – Leading Publishers weigh up the Digital Impact

Having castigated The Bookseller recently for poor journalism, I draw your attention to a superb and in-depth reporting piece looking at what life for the trade could look like in 2011. Bringing together the opinions of a wide range of UK book industry leaders it looks at, amongst other things, the likely impact of digital sales on the industry.

You can read the full article here but I want to highlight the main points of interest to High Street book retailers as they face the imminent digital challenge.

Amongst the key points of the article;

• Industry chiefs unanimously earmark digital as a key area of opportunity in 2011
• Digital sales have reached a tipping point and will grow further next year
• Those booksellers not getting a good share of e-book sales are going to find business tougher than ever
• The main challenge lies in supporting retailers in an uncertain economic environment
• However, nearly 95% of all books sold in the UK in 2011 will still be in print format

To my mind, here is the killer statement; ‘Growing e-book sales could lead to the Total UK Consumer Market being negative in 2011 as they hit 7% of the adult trade market’.  

Print may no longer be capable of ongoing growth. Fiction – in particular – and mass market publishing in general, is highly susceptible to this drift. How are High Street shops to deal with this change in their market? If print is dropping away, what steps do they need to take to get a bigger slice of the digital cake? If the High Street trade is not careful, it will be the publishers and not retailers that will benefit from an inevitable sales shift to digital.

Gardners’ respected commercial director, Bob Jackson, is quoted in the article as saying:

‘I think that the retailers who continue to focus on customer service and manage overheads will be doing the best they can. They need to stay very consumer focused. It won’t get any easier in 2011. We launched our digital service three years ago, so it’s available to every single retailer. I think the challenge might come more as retailers using e-books as part of their retail offering, I’m sure they [retailers] can be as creative as they have been to date. That’s the challenge’.

Faber Publisher, Stephen Page, said:

‘The big question is how retailers fared at the end of last year and how they will fare in 2011. Looking around the world I can see the retail environment changing and that change is not complete. Retailers have to adapt to a world with very powerful mass market retailing and online retailing and now there is a digital component too. Look at the REDGroup in Australia, Borders in the US. Here we have had a narrowing of the specialist chains to Waterstone’s and W H Smith, and it’s a question of how they adapt. Waterstone’s over the last nine months have been pursuing quite a different tack and it’s a question of where that gets them to. We all want a healthy retail environment. In 2011 we will see a hardening of the e-book market and a lot of people becoming habitual about reading electronically. We will catch up quickly with America – I’m estimating e-books will be 3-5% of the [UK] market in a year’s time’.

The long-serving chief executive of the Booksellers Association, Tim Godfray, stated:

‘This Millennium has seen a huge amount of change in the way books are sold and in the formats available. As ever, booksellers have shown great resilience and those who have adapted have survived. As we enter a new decade, only further change is on the cards. We face in particular three challenges. First, the Government cutbacks and the state of the economy; secondly, the digital economy; thirdly, the consumer having fewer leisure pounds to spend. But with challenges, there are opportunities. The tipping point concerning e-books has been reached and digital content is coming of age. The popularity of e-book readers demonstrates this. The selling of digital content is a threat to traditional booksellers, but it is also an opportunity. A lot has been written about the death of the printed book and the bookshop. Not far short of 95% of all books sold in the UK in 2011 will be in print format and booksellers will develop their offers, customer service and specialisations’.

 Victoria Barnsley, chief executive of HarperCollins is quoted as saying:

‘Digital developments continue to present both the challenges and the opportunities for our industry. E-book sales more than trebled over the Christmas period as people rushed to buy e-books for their new gift devices. And, unlike some, I really do think the growth of the digital market is a huge opportunity for bookshops—not only to provide a unique and personal service to book lovers, which is hard to replicate online, but to capitalise on the new readers these devices are creating. …  finally, I believe that we should all fight vigorously to support and encourage a broad range of retail options on the high street and online which hugely benefits consumers, retailers and our own industry’.

Well done, The Bookseller – some fascinating opinions and really insightful reporting. I cannot help but think that we continue to be in very uncertain territory with even the most able minds in the trade pretty unclear as to how that future may turn out.

However, I am beginning to think that the tipping point for eBooks is beginning to tilt – albeit slowly but surely.

POSTSCRIPT – If all this gloom and uncertainty is getting you down then read these recent comments by the Editor of The Irish Times;

‘Yet there are opportunities for the retail sector. Barnes and Noble in the US have really got on top of things with their own device and have encouraged their customers to become digital readers. They’re looking at sales of about $400 million (€308 million) for digital content in a 12-month period – and that’s impressive’.  He believes, though, that there will always be a market for print books. ‘It might not be huge. It might be down to 30 per cent of the market in 10 years’ time, but there will still be a demand for physical books and the browsing experience that you can’t get from Amazon or the Book Depository’.

Book Trade History; ‘200 years of Christian Bookselling’ – Part 4

Final thoughts

My title for this talk at the LCF Annual Conference was; UK Christian Retailing; Albatross, Dodo or Jewel?  I chose the title because each one of these three images could be used to describe or sum up the Christian retail trade depending on your point of view;

• Albatross; a large seabird, majestic in flight or as in Coleridge, a ‘burden or encumbrance’
• Dodo; a flightless bird known only in history; extinct, long gone, utterly dead and finished
• Jewel; beautiful to look at, highly valued. precious to its owner, ‘the jewel in the crown’

I believe I had a definite calling to what for me is the vocation of Christian literature. For the past 30 years I have engaged in this activity in various forms; as a bookseller, a writer, a distributor and a publisher. I retain a fundamental belief in the importance of maintaining a Christian witness on the High Streets of our country. I therefore cannot but help feel that the loss of any Christian shops on the High Street is a bad thing and I, for one, mourn the recent demise of those that have failed particularly so many of the SPCK shops. This has thrown up fundamental questions as to how the collapse of quite so many shops was allowed to happen in the way that it so tragically did.

My 1992 title is still available on Amazon for 1p +P&P!!

Controversially, I have long pondered whether the separation of Christian bookshops into a specific subset of the wider book trade will turn out in the longer term to have been a mistake? Would it have been better for these specialist outlets simply to have remained part of the wider general bookselling community as it is elsewhere in the world, particularly the USA?  To outsiders, our bookshop names must inevitably seem a little twee and out-of-touch. Does such a separation help or hinder our aspirations for engaging in Christian witness? I still don’t really know the answer to that one.

Many commentators would argue that to be a truly national retail chain, you need at least 600 outlets to be represented in the main towns and cities. No Christian operator has ever come close although at one point in the 1990’s there were probably over 600 Christian Bookshops of some shape or size across the UK, but operating independently.  Those numbers have dwindled and are dwindling still. There is some evidence of new players entering the market year-on-year but, on the whole, numbers of Christian bookshops are consistently down.

Most Christian publishers work today on the basis that there are around 150 – 200 bookshops in the Christian niche capable of carrying out a viable trade.  Interestingly, official figures from the BA suggest this is much higher with the membership of the Christian Group of the Booksellers Association holding steady at around at 400 outlets;  

Year	Group	No.
Aug-05	Christian	408
Aug-06	Christian	420
Aug-07	Christian	431
Aug-08	Christian	418
Sep-09	Christian	400

Due to its unique history, Northern Ireland remains the strongest market for Christian product when compared to its population size; this region continues to sell more Christian books per head than anywhere else in the UK. In the other regions, Scottish shops are now mostly sited in the Central belt and conurbations and there are virtually no Christian bookshops in Wales outside of the Cardiff area.

In my view, internet retailers will win every time on the basis of price, range and convenience.  If ‘Bricks and Mortar’ booksellers are to succeed in the future, they will have to provide that illusive and intangible ‘sense of experience’ to their customers.  In some respects, that’s all bookshops have to offer but maybe, done well, that’s all they need? The challenge we face today is to ask and answer the question, ‘what should the Christian bookshop of the 21^st century look like’?  Is it, as the always-incisive Phil Groom has suggested, best seen as a ‘sacred space’ or will it, as a commercial entity, cease to exist at all, lost as an irrelevance in an increasingly secular world? 

As Phil Groom has pointed out elsewhere, why do we buy expensive coffee in the surroundings of our local Starbucks or Costa Coffee when we could make the same cup of coffee at home far, far cheaper? The answer of course is that we are buying into the ‘experience’ and the ‘sense of community’. Therein may lie the solution to the question-mark hanging over the local Christian bookshop.

This new ‘old’ model using innovative and collaborative local community initiatives is most definitely returning.  Yes, of course you can buy books cheaper elsewhere but if the experience is delivered well, then people will continue to shop with you particularly if you are an integral part of their local community and if, more importantly, their experience of your retail offering is consistently good.  

Nick Page in a blog last year is of the view that ‘average’ is no longer good enough.  If there is to be a future, then the bookshops have to be ‘really good’ and run by people who love books and love selling books. They have to be ‘exciting, memorable, fascinating’ where events are held and reading encouraged. In short, to be successful, this bookshop has to have ‘personality’! 

For me, one striking fact is the high level of quality debate amongst bookshop practitioners today which in itself should encourage us that a new kind of future could emerge. Thanks for sticking with me throughout this 200-year history! I hope it didn’t feel that long and that you picked up some useful thoughts en route. We have a lot to thank those early pioneers in Derby for. I would have loved to have worked in a shop where you answered the phone with ‘Good morning, this is The Derby and Derbyshire Auxiliary of the Religious Tract Society, can I help you’! 

Let’s celebrate those 200 years of Christian bookselling in this country. The Christian message of love and hope through Jesus Christ, delivered via whatever format you might choose, still has the power to change lives and circumstances. May God bless you.

This brief history of the ‘Christian book trade in the UK’ is extracted from a lecture given by the author to the Librarians’ Christian Fellowship (LCF) Annual Conference in London on Saturday 24 April 2010. For further information see www.librarianscf.org.uk.